I'm surprised by all of the hate on this thread. This is clearly a tribute for the faithful... not the uninitiated. Sure, there's some level of marketing to it - but I think it was meant more as a piece of appreciation for current longtime users than it was meant as a switcher style campaign. A "keeper" campaign as opposed to a "switcher" campaign.
It is also really, really hard for those of you too young to have been there for the Mac's introduction/launch to understand just how amazing this piece of tech was in comparison with the popular alternatives at the time.
It was so unbelievably alien and so intimately familiar at the same time. I am a long time gadget/tech lover and there has been no single event that I remember with such vivid clarity.
Also, there is no single piece of tech that I have ever wanted to own so badly. I actually switched careers (design/illustration > programming) so that I could afford to buy one!
I think it's okay to have a moment like this for the faithful. Yes, it's a bit indulgent, but it will be over in a day or two.