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Candy Crush Saga creators have trademarked the word “candy”

gamezebo.com

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Re: Candy Crush Saga creators have trademarked the word “candy”

#91

Post by DannyBee »

rplnt wrote: post #84
DannyBee wrote: post #67

IP lawyer here: No, they haven't trademarked it. They've applied for one. It's been approved for publication in the official gazette. It is now on step 11 of http://www.uspto.gov/trademarks/process/ This means anyone who wants to object now has 30 days to object to the mark. You can imagine they will, given how broadly they claim this mark (plus the examiner should have objected) So basically, rather than complain an…

Are you sure the trademark filing is based on a foreign filing and not on a foreign trademark? Meaning they got the trademark somewhere in the EU? That would make more sense. Anyway, it is absurd, and everyone involved (applicants and those who approved it) should face defenestration.

The original basis was listed as 44(d), which would be a foreign filing. I didn't look to see if it changed to 44(e), which would be based on a foreign registration.

Looking now, it looks like it issued in the EU, and the status changed to 44(e), so they have a valid registration in the EU for something, but OHIM is being a pain in the ass, so i can't look up all the details.

Re: Candy Crush Saga creators have trademarked the word “candy”

#92

Post by rhizome »

thaumasiotes wrote: post #78
rhizome wrote: post #53

Earlier quoted context omitted.

I imagine the business model is the repackage the same thing under as many search term combinations as they can think that people would try to find a game like this. In food terms, like a restaurant advertising the same thing as, "BBQ," "Smoked Meat," "Southern Grill Food," "St. Louis Pork," "Tailgate Plate," etc. It's just pushing SEO into the actual name of the game.

> It's just pushing SEO into the actual name of the game. I agree that that's likely the main idea, but there's real value in providing different themes. I like jewels more than I like candy art.

Who searches for games based on the thematic metaphor? I think it's more likely that people search for Bejeweled or Candy Crush, and unscrupulous and uncreative game creators want to muddy the waters and siphon off some of that money.

Re: Candy Crush Saga creators have trademarked the word “candy”

#93

Post by zerd »

vacri wrote: post #50
codyb wrote: post #23

Earlier quoted context omitted.

Isn't Candy Crush just a rip off of Bejeweled though?

After playing a number of King games recently, they are all 'reimaginings' of old classics. Candy Crush is a little more original in terms of additional difficulties, but some of them are basically lifted wholesale. The originality from King is the polish and the art, not the gameplay.

Same tactic as Zynga. Still working apparently.
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