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Zurb Ink: Responsive HTML Email Framework

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Re: Zurb Ink: Responsive HTML Email Framework

#91

Post by neves »

eli wrote: post #42
twakefield wrote: post #40

This is great to see and long overdue. We get a lot of customers that ask about how they should create email templates. We don't really want to go down that path, so we'll be happy to direct them here. Also, +1 on using Litmus for testing rendering across different clients. There are also other things to consider when designing email templates and email deliverability in general. - Always use multi-part, with a nice…

Another important one: optimize the design for display without images. Most email clients block images by default, so that's how most people are first going to see it. (The notable exceptions are Apple Mail and iOS Mail which load images by default.) With the notable exception of iOS Mail.app and OS X Mail, virtually all email clients block images by default.

Just a tip: if you authenticate your domain, GMail will display the images. See: https://support.google.com/mail/answer/81126?hl=en#authentic...

Re: Zurb Ink: Responsive HTML Email Framework

#92

Post by petercooper »

nej wrote: post #70
twakefield wrote: post #40

This is great to see and long overdue. We get a lot of customers that ask about how they should create email templates. We don't really want to go down that path, so we'll be happy to direct them here. Also, +1 on using Litmus for testing rendering across different clients. There are also other things to consider when designing email templates and email deliverability in general. - Always use multi-part, with a nice…

You being a Co-Founder of Mailgun, I know you have a way stronger background in sending emails than I do (almost non existent), but I thought they (Other ESPs [Exact Target, Responsys, Etc.]) debunked the idea that using phrases like "Buy Now!!!" or multiple exclamations marks increases the chance of an email getting marked as spam. Can you please clarify? I'm interested to see if this still applies. Thanks.

I thought they (Other ESPs [Exact Target, Responsys, Etc.]) debunked the idea that using phrases like "Buy Now!!!" or multiple exclamations marks increases the chance of an email getting marked as spam

I send over 150k e-mails per week and have noted that if you bundle together things like "free", ALL CAPS, and exclamation marks, you're going to impact deliverability (as measured through open rates). The key is not just one of these things but actually piling them on top of each other.

Gmail can be very touchy in throwing you to the spam folder if you end up with things like "FREE!!" going on, yet it will be fine with something like "free" or "yay!!"

Gmail's spam filtering seems to be extremely user specific though, so we might see a drop in open rates on Gmail when certain things are included in a mail, but it'll never be absolute and is very hard to objectively prove. You just get a feel for trends over the course of sending hundreds of campaigns.

Re: Zurb Ink: Responsive HTML Email Framework

#94

Post by HNSucksAss »

rallison wrote: post #62
airencracken wrote: post #53

Earlier quoted context omitted.

HTML e-mail is required for marketing? Hardly. Also "look better" is massively subjective.

Let me rephrase. HTML email is often required due to the requirements of the marketing department at many companies. As for "look better" - yes, it is subjective. However, given that html email capabilities are a super set of text email capabilities, anything you can do in a text email you can do in an html email. Anything you can do in an html email, though, you cannot necessarily do in a text email. Quite simply, a…

HTML, not "html"

Re: Zurb Ink: Responsive HTML Email Framework

#95

Post by AYBABTME »

This looks very interesting, I wasn't even aware that email sucked that much.

* * * Side tracking:

Is email marketing a good thing? I've never looked at any numbers regarding that. I'm genuinely asking the community here.

My intuition would be that it's not; I really hate receiving any sort of pre-formatted email from any service, unless it's Google Groups or something where I receive a message as a result of a human trying to interact with me, personally.

In that sense, I would believe that more, fancier, mass distributed marketing emails aren't what I'm wishing for in this world. But my intuition could be wrong. I'm also the kind of guy who just automatically recycles all the marketing mail I receive without ever looking at it.

So yeah: how effective is email marketing? On the long term, short term?

Re: Zurb Ink: Responsive HTML Email Framework

#97

Post by theg2 »

AYBABTME wrote: post #95

This looks very interesting, I wasn't even aware that email sucked that much. * * * Side tracking: Is email marketing a good thing? I've never looked at any numbers regarding that. I'm genuinely asking the community here. My intuition would be that it's not; I really hate receiving any sort of pre-formatted email from any service, unless it's Google Groups or something where I receive a message as a result of a human…

We use it in the form of a daily newsletter (news site), and originally when I took up speeding up the newsletter process and a redesign I realized I had entered the 5th circle of Hell.

The article is dead on about just how painful it is to create that I thought it would be useless. But the numbers don't lie and a fair amount of our subscribers open and use the service every day. Granted we're not marketing, but we are at least seeing people click on the items in the newsletter.

Re: Zurb Ink: Responsive HTML Email Framework

#98

Post by nej »

petercooper wrote: post #92
nej wrote: post #70

Earlier quoted context omitted.

You being a Co-Founder of Mailgun, I know you have a way stronger background in sending emails than I do (almost non existent), but I thought they (Other ESPs [Exact Target, Responsys, Etc.]) debunked the idea that using phrases like "Buy Now!!!" or multiple exclamations marks increases the chance of an email getting marked as spam. Can you please clarify? I'm interested to see if this still applies. Thanks.

I thought they (Other ESPs [Exact Target, Responsys, Etc.]) debunked the idea that using phrases like "Buy Now!!!" or multiple exclamations marks increases the chance of an email getting marked as spam I send over 150k e-mails per week and have noted that if you bundle together things like "free", ALL CAPS, and exclamation marks, you're going to impact deliverability (as measured through open rates). The key is not j…

Thank you for the clarification, it makes sense.

PS. Also Peter, thank you for starting and sending out the weekly JS, Design and HTML5 newsletters, I'm subscribed and read 'em all, very resourceful.

Re: Zurb Ink: Responsive HTML Email Framework

#99

Post by elm232 »

wil421 wrote: post #89
mkelly275 wrote: post #61

Earlier quoted context omitted.

Can you post a Litmus test result or post the code as an issue on the GitHub repo https://github.com/zurb/ink

Meant to get back yesterday - For some reason it worked when I tried about an hour later. I dont know if it was my connection or not.

Placehold.it might have been down. They're great for development, but a lot of people were probably opening the templates and sucking up their bandwidth yesterday.

Re: Zurb Ink: Responsive HTML Email Framework

#100

Post by elm232 »

benched wrote: post #51

The word 'responsive' has been sprayed all over these pages. I take it I'm supposed to read that word a certain way in this context, but I don't know how. Does it mean you can click things? Something more? Something else?

Backing up what ricefield said, responsive design is making something that works well in many different viewing contexts (desktop, mobile, tablet, smart TV, etc). http://zurb.com/word/responsive-web-design
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