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How to Convince Investors

paulgraham.com

91–100 of 119 posts

Re: How to Convince Investors

#91
> When people hurt themselves lifting heavy things, it's usually because they try to lift with their back.

It's got more to do with a weak back, actually. Folk with strong backs can lift very heavy weights safely.

In terms of the analogy, I dunno what I'm saying. Just fulfilling my HN nitpick quota.

Re: How to Convince Investors

#92
Neophyte question: Why do investors have to ask founders who else is investing? Is it not possible for them to check this themselves, via public records? [There are some sites that even pre-package the SEC filings for consumption by journalists, etc.]

It makes perfect sense to me why investors would want to know who else is investing, for a number of reasons. For one, standing on the sidelines knowing that most startups will fail is not a reasonable strategy. This is because some startups, no matter how unlikely, will succeed, and some VC will, despite our better judgment, have invested in them. If other VC deliver higher value for their clients than we do for ours because we cautiously and prudently stand on the sidelines, then we stand to lose the confidence of our clients.

But I do not understand why anyone would rely on the statements of founders to determine who else may or may not be on board as investors.

Re: How to Convince Investors

#93
post #75

"Founders think of startups as ideas, but investors think of them as markets. If there are x number of customers who'd pay an average of $y per year for what you're making, then the total addressable market, or TAM, of your company is $xy. Investors don't expect you to collect all that money, but it's an upper bound on how big you can get." I would really love some more color on this. What about a product that addres…

Genuinely new markets are really rare. They do happen -- VMWare was a great example. But they are few and far between. This is why lack of competition is often scary to potential investors -- paradoxically -- they ask themselves, how attractive can this supposed new market be if there are no other companies going after it? The advanced way to do market analysis -- which only the most experienced entrepreneurs ever ac…

This jives with the overall process advocated in one of my favourite books -- The Strategy and Tactics of Pricing.

Identify value to the customer first.

Re: How to Convince Investors

#94
post #77
post #70

Earlier quoted context omitted.

understand that even the best investors have to pay heed to the Pattern because it tells you when things are different. it is very, very hard to evaluate, from scratch, every opportunity that comes your way. (I myself have been pitched a thousand+ times. Augh.) the Pattern is helpful because it is the differences that make companies succeed or fail; bad investors automatically think that differences from the Pattern…

Virtually all of the breakthrough conceptual innovators in any field (music and art, to name two) also have comprehensive knowledge of all of the creative work that came before them. It's really rare to get the big breakthrough out of someone who isn't obsessively steeped in the field.

I've heard it said about jazz and poetry that masters and beginners both break the rules. The difference is that masters know the rules so well that they can decide which rules ought to be broken, and when, and why.

Re: How to Convince Investors

#95
post #55

"Why do founders persist in trying to convince investors of things they're not convinced of themselves?" This line hit home with me. Applies perfectly to job interviews.

It also applies to dating; indeed, any human activity where you are selling your own self.

Re: How to Convince Investors

#96

"Inexperienced founders... try to convince with their pitch. Most would be better off if they let their startup do the work—if they started by understanding why their startup is worth investing in, then simply explained this well to investors." This advice applies to many things in life -- getting a job, proposing marriage, networking in general. For instance, I've occasionally met people who obsess about crafting th…

I feel like this may be a tech-centric phenomenon, unfortunately. In a lot of industries, omitting the right keyword from your CV will exclude you from interviews.

I lost out on an otherwise positive interview for a plum job because I hadn't encountered the acronym 'ITIL' before - which was a shame, because I'd effectively done the same thing at a previous job that made medical gear and was frequently audited by the FDA.

My man on the inside said that it wasn't so much that this one thing killed the prospects, but that it caused enough uncertainty that the decision was delayed... during which time they decided to go another way.

Re: How to Convince Investors

#97
post #2

I wrote something similar today, only I called it "When the Sh-t Hits the Fan with Your Startup": http://www.erica.biz/2013/startup/ In the post, I wrote: I firmly believe no outside problem (running out of money; struggling to pay bills) can’t be fixed by looking inside yourself and becoming a better, stronger person. That may sound sort of cheesy and "self-help-y", but for me it was transformative. I had to have in…

Say 'shit' or don't say 'shit'. Don't mask it - it's the worst of both worlds.

Re: How to Convince Investors

#98
post #82

PG's advice reminds me of a story from Surely You're Joking, Mr. Feynman! . Feynman relates how his first (!) scientific talk (as a graduate student at Princeton) was attended by such luminaries as Eugene Wigner, Wolfgang Pauli, Albert Einstein, and John von Neumann. We was terrifically nervous, but discovered that as soon as he started giving the talk his nervousness melted away—he was too focused on the physics to…

I meant "He was", not "We was". Argh. I must have read and missed that ten times, and of course now it's too late to edit it.

Re: How to Convince Investors

#99
Maybe a little out of context, but how easy is it to start talking about an idea without a working prototype? Of course it would make things easier, but maybe not always possible without a minimum funding.

Re: How to Convince Investors

#100
post #62

Earlier quoted context omitted.

I feel like this may be a tech-centric phenomenon, unfortunately. In a lot of industries, omitting the right keyword from your CV will exclude you from interviews. Thing is, past the first N years of your career, your CV / resume doesn't (or shouldn't) matter much. Ideally, you are connected to important people in your industry, who know what your work (or portfolio) is, and what you are best suited to do. In such a…

Some people do great work but aren't connected to others. They don't immerse themselves in their field, they aren't vocal publishers or active members of organizations.

True, and if the work is "great enough", then it will shine and be recognized (e.g. virally, through being discovered through sharing links or github or similar). Not everyone can do this, of course.
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