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Do they follow the black book value?
They use the dealership feeds, so they have every transaction of the car, and compare that to other prices of comparable cars in your area, and show you all that data.
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I understand the aversion to haggling but, consider that it is one of the most economic uses of your time. If you haggle for 10 minutes and get $50 off, you are working at a rate of $300 per hour for the duration of the haggle. Not money to be sniffed at by any measure.
You know how long I had to haggle at a shady Toyota dealership to get my brother his Yaris? 4 hours. 4 HOURS. Haggling does not take 10 minutes at a car dealership once you get to a certain point in the process. I make enough money that I can throw it away on not haggling for a car. Carmax can keep whatever I left on the table by not dealing with a douchebag car dealership.