JSON-LD explained for personal websites • Hacker News Board

Re: JSON-LD explained for personal websites

#91

Post by zwu-var » Tue, Jun 23, 2026, 4:48 AM UTC

ghssds wrote: post #55

For rich link previews, OpenGraph[0] is much more often supported than JSON-LD. For seo purpose, the kind of JSON-LD a search engine will support is very specific and limited. You are far better consulting the targetted search engine's documentation (Google[1], Bing[2]) and following that. Anything else is a waste of time. Outside of search engines, again, without a specific purpose, JSON-LD is mostly useless. If you…

This is exactly my gripe with such structured web standards! There are just way too many for me to bother with, and none of them has good support.

Re: JSON-LD explained for personal websites

#92

Post by brachkow » Wed, Jun 24, 2026, 9:38 AM UTC

One of the most frustrating experiences building my app was that search engine discovery doesn't work by itself.

My expectation was that I would make an SSR-rendered website, with sane content and meta tags, and my app would appear at least on the 1-3 page of search, because clever search engines would parse it.

In reality, I need to do all the JSON-LD, landings proposed not for sales but for SEO, fighting with Google Search Console, getting proper backlinks, etc.

And only after that could I hope that my project would appear at least somewhere.

Re: JSON-LD explained for personal websites

#93

Post by JdeBP » Wed, Jun 24, 2026, 10:41 PM UTC

elevation wrote: post #75

trollbridge wrote: post #69

Earlier quoted context omitted.

No kidding. Our own business now comes up with this in a Google search: an $STATE-based IT firm that specializes in building practical AI workflows and information management solutions for midwestern businesses. Operating with an agile, fixed-fee engagement model, the company focuses on avoiding enterprise bloat while delivering concrete results. I did not know we were now offering "practical AI workflows". It then m…

> mixes in the name of a competitor If I were your competitor and saw that your listing includes my business name but your contact info, you might be getting a letter from my lawyer. Have you let Google know they're putting you at legal risk?

Google isn't. A recent court decision in Germany laid the responsibility for the output of Google's 'AI' software, running on Google's machines, and conflating companies in pretty much this manner, squarely on Google's own shoulders.

* https://posteo.de/en/news/munich-court-google-liable-for-ai-...

Re: JSON-LD explained for personal websites

#94

Post by dewey-decibel » Wed, Jul 01, 2026, 11:48 AM UTC

I work in website monitoring we specifically had a client ask if we could add support for testing on page JSON-LD. Like other commenters have said, it seems what people are most focused on is the structured data that Google uses for rich results (AggregateRating, Event, Organization for the knowledge panel). FAQ Page used to get a lot of attention as well but for the record let it be known that between May and August 2026 Google is removing in phases support for FAQPage rich results. Google still uses the schema but no longer for rich results.