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Uber's $1,500/month AI limit is a useful signal for AI tool pricing

simonwillison.net

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Re: Uber's $1,500/month AI limit is a useful signal for AI tool pricing

#91
post #80

It's also a useful signal for AI value. Looks like it's a max value add of $18,000 per engineer per year.

It's among a wave of fresh "non-insane" takes on AI in the enterprise. Maybe we can reel things in to a sustainable level before a giant bubble bursts.

Re: Uber's $1,500/month AI limit is a useful signal for AI tool pricing

#92

$1500/mo is $18,000/seat/annum. Maybe Microsoft and Nvidia are on to something. 128 GB machines that can run local LLMs are a bargain even if priced $5-8k. Yes, tok/s is not quite there, but that's probably OK since the bottleneck really isn't the code; it's WTF did Uber build with all of that spend? How did it meaningfully impact their revenue in a positive direction?

> WTF did Uber build with all of that spend? WTF did anyone build with all that spend? Despite all the feel-good anecdotes about how productive folks feel using ai coding tools there's a deafening silence when it comes to actual, demonstrated efficacy. How can we be this far entrenched in these workflows and still not know whether they actually do anything useful?

~70 FTE Engineering team. We are shipping more features, especially features that previously would not have survived the cut to make it on the roadmap. Even though we are shipping more, our total amount of escaped bugs has not increased, so our escape rate has actually lowered. On top of that we are able to triage and fix escaped bugs more quickly now. And then of course there has been an uptick in internal tooling that makes the rest of the company more efficient, and we have been able to address tech debt at a higher rate than before.

I don't think this would have been possible without having solid engineering culture and processes in place before bringing in ai coding tools.

And I don't want to sugarcoat it, this hasn't been easy, requires continued discipline, and took well over a year to get good at. And we still have to continuously learn, experiment and adapt our training, tooling, and processes.

Re: Uber's $1,500/month AI limit is a useful signal for AI tool pricing

#94
post #80

It's also a useful signal for AI value. Looks like it's a max value add of $18,000 per engineer per year.

It's not so simple to determine and generalize how much value AI adds. It's going to be different on a per-company basis and a per-engineer basis. It's also affected by the competitive market place and how many other companies are using AI for their engineers.

For example, what if you're a tiny startup and you're considering whether to hire an extra engineer or do all the coding yourself. I would estimate that AI is worth far more than $18,000 a year in that situation where you might reasonably decide to put off hiring an engineer.

Re: Uber's $1,500/month AI limit is a useful signal for AI tool pricing

#95
post #16

Earlier quoted context omitted.

at their scale they could also just run a large on-premise or rented (basically still cloud, but cheaper) GPU cluster and run through that. fixed costs, even license a SOTA model’s weights if you’d like

The problem isn't really Uber, Microsoft or Nvidia, it's all the smaller none IT companies that also have developers on staff. They are screwed. $1500 per seat per month is just way to expensive, but they also can't afford to build and maintain their own on-premise solution. If Microsoft can't afford to run CoPilot for their own developer, what chance does any of their customers stand? If the large, well founded IT c…

Why are smaller non-IT companies "screwed" because they can't pay out the nose for their developers' AI usage? They're non-IT companies, developers are presumably not on their critical path, or not their bottleneck. Developers can keep on writing code the old way, or doing it with a more reasonable AI spend. I don't see how this "screws" any company.

Re: Uber's $1,500/month AI limit is a useful signal for AI tool pricing

#97
Uber is in the business of experimenting with robotaxis and automated food delivery.

They can't say that $0 per employee is the appropriate amount for AI spending. So they capped it, perhaps in order to "send a signal" that is eagerly picked up by the AI boosters.

There is no signal. Uber does not work any better since AI. They still want to promote AI, so they chose the highest number that doesn't bankrupt them so the press and AI promoters pick it up as the new price anchor.

Probably they'll quietly reduce the number more soon.

Re: Uber's $1,500/month AI limit is a useful signal for AI tool pricing

#98
post #80

It's also a useful signal for AI value. Looks like it's a max value add of $18,000 per engineer per year.

I find it really doubtful anyone has managed to quantify that in any meaningful way. Seems like mostly an arbitrary number. Also the article does claim that's its actual several times more than 18k if you are fine with using Codex, Cursor or etc. when you Claude tokens run out.

Re: Uber's $1,500/month AI limit is a useful signal for AI tool pricing

#99

$1500/mo is $18,000/seat/annum. Maybe Microsoft and Nvidia are on to something. 128 GB machines that can run local LLMs are a bargain even if priced $5-8k. Yes, tok/s is not quite there, but that's probably OK since the bottleneck really isn't the code; it's WTF did Uber build with all of that spend? How did it meaningfully impact their revenue in a positive direction?

I think companies will eventually just buy a local AI server.

Using local hardware is expensive when it's running a complicated software stack that can break in 10,000 different ways.

These eventual local AI servers will just talk some protocol for AI and sit in the corner and nobody will think about them.

I guess they still might need access to various systems, so idk. Eventually I think someone will offer "AI in a box" though, running the latest open model or whatever.

Re: Uber's $1,500/month AI limit is a useful signal for AI tool pricing

#100
post #67

Earlier quoted context omitted.

I'm definitely getting that much value out of Claude Code and Copilot.

Can you share some examples that you would say justify that price? Not a gotcha, I’m genuinely curious where you’re seeing a return at that level.

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