Earlier quoted context omitted.
I think all cars should have a ‘LUNCH’ button. It can be sponsored by Uber Eats and whenever you press it, it automatically orders a burger to your current GPS co-ordinates.
Americans when describing their ideal car interior: "Imagine a burger ordering button".
The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
91–98 of 98 posts
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#92Earlier quoted context omitted.
Are we looking at the same interior? It is ugly as sin. Looks like a mockup render that is going to need ten more iterations to look good.
You can certainly see the modern Apple influence: 4 different instrument panels, 7 different corner radii. The control panel is the odd one out at the moment, but perhaps in the next version they'll "upgrade" it to a lop-sided rhomircle instead. Maybe even find a way to make the seatbelt foul the accelerator pedal when in use, in homage to the Magic Mouse.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#93Earlier quoted context omitted.
Exactly, everybody will instantly recognize it, like the Cybertruck. While all the other recent Ferrari's are basically a blur, I bet 95% of people could order then roughly by year.
> will instantly recognize it, It looks like a generic Hyundai. If not for the badge I'd have assumed it was some Chinese mid tier EV.
It is sort of bland-nonoffensive like motel 6 artwork.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#94The interior design by Jony Ive is outstanding. The perfect mix of tactile controls and mechanical needles with the screens feels revolutionary. I expect others will follow replicating some of the ideas.
EDIT: "paddles on the steering wheel control regenerative braking and torque delivery."
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#95There's a reason why the top Swiss brands don't manufacture quartz watches. From some point on, people buy stories, experiences, luxury. Gadgets don't provide the same experience.
Except for Breitling, Omega, Tag Heuer, ...
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#96Earlier quoted context omitted.
Except for Breitling, Omega, Tag Heuer, ...
Top brands like Patek Philippe, Audemars Piguet, Vacheron Constantin.
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#97I didn't know Jony Ive was involved. That may explain why it looks so disappointing. Jony Ive is a brilliant example of the role selection plays in evolutionary processes. It is the sorting method that punishes bad ideas with death and allows good ideas to survive. After Jobs passed away the selection mechanism that only let Ive's good ideas pop through disappeared. It is popular to accuse Jobs of credit hoarding, bu…
Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader
#98I didn't know Jony Ive was involved. That may explain why it looks so disappointing. Jony Ive is a brilliant example of the role selection plays in evolutionary processes. It is the sorting method that punishes bad ideas with death and allows good ideas to survive. After Jobs passed away the selection mechanism that only let Ive's good ideas pop through disappeared. It is popular to accuse Jobs of credit hoarding, bu…
I think Ive deserves some respect. His portfolio makes it clear what type of car he will design, same with Newson. It’s Ferrari’s leadership that has to be held accountable for the decision, my guess is they wanted to break into a brand new demographic. Many say it should have been a sub-brand, for some reason they didn’t use that option. I don’t lien the car’s look, but also don’t hate it. Let’s see it on the road,…
Just because he had a successful collaboration two decades ago doesn’t mean we have to pretend everything he touches is gold.