New mechanical panoramic film camera from Jeff Bridges

So by that measure, this is in the ballpark. It's a niche product, you'd have to be really into film photography, want a panoramic that uses 35mm film (vs a 6x9 or 6x12 medium format camera).

On the flip side, if you want to get something similar on a budget, you can 3d print a body and get a used large format press lens for <$2000 all in. But, that's far more on the tinkering/project side of the market, where the Widelux is very much in the luxury end.

> Bridges has been an amateur photographer since high school. He began taking photographs on film sets during Starman at the suggestion of co-star Karen Allen in 1984, with his favorite camera, a Widelux F8 that his wife bought him. He published many of these photographs online and in a 2003 book entitled Pictures: Photographs by Jeff Bridges. In 2013, he received an Infinity Award for his photos from the International Center of Photography in New York. A follow-up book, Jeff Bridges: Pictures Volume Two, was published in 2019.

https://en.wikipedia.org/wiki/Jeff_Bridges

"Discover the worlds hidden in every moment with WideluxX™" -> "Take sweeping panaromic analog photos with WideLux"

"The WideluxX™ is not a nostalgic return to the past. It exists alongside contemporary tools, offering a different way to create." -> this is AI slop, but still, you could say "We've updated analog film technology with the absolute best in modern engineering" (assuming that's factually true)

"A Contemporary Tool, Not a Retro Gesture" also AI slop, something like "A contemporary version of a beloved retro style" or something is factual and earnest.

"Each WideluxX™ image is created in a single continuous exposure, capturing space and time as they unfold, right in front of your eyes." -> "Single continuous exposures panaromas over (whatever aspect ratio / etc) which split the difference between photographs and short films, giving the appearance of active motion" (or whatever, I didn't read too much about what it actually does)

"Who's it for? WideluxX™ is for photographers who enjoy shaping an image through timing, movement, and perspective — and for those drawn to finely made mechanical cameras." -> this is alright, but not great; I'd prefer it to be less fluffy, like "WideLux is for lovers of finely-made mechanical cameras and film photography who want to play with a new style of photography that opens up new artistic opportunities.

"Working with WideluxX™ means allowing space for surprise—images shaped by light, movement, and the unfolding moment." -> ugh. just delete this entirely.

"Designed to endure, the WideluxX™ can be adjusted, repaired, and restored—much like a mechanical watch." no shit it's mechanical of course it can be. this one isn't terrible but it's not great. delete the "designed to endure" (and de-sloppify it a bit)

also personal preference but having "^tm" on everything cheapens the hell out of it. I'm sure there's some sketchy legal reason for it but it looks stupid and makes everything feel plastic and corporate.

Anyway, the trick (which is not a trick) is to write things that are true and sincere and treat the reader like a human being. If you wouldn't say something to someone's face without them wanting to punch you, don't write it on your website. If you don't have factual things to say that make people want to buy your product, make a better product. No opinion about whether this is better for sales funnels, don't even care. But it will make me respect the company more.