Commoditized software is here. Will there be a market for high-end, luxury software? Becoming an artificially scarce veblen good is unlikely to work for digital goods the way it has for watches.
The Brand Age
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Re: The Brand Age
#92https://www.econtalk.org/seiko-swatch-and-the-swiss-watch-in...
Re: The Brand Age
#93Wow, that is… not what I would recommend. Brand is one of the few things that will give you pricing power in the age of AI.
Re: The Brand Age
#94Re: The Brand Age
#95Obviously not the main point, but I've been reading watch media online for over a decade now, I've read or heard this "Quartz Crisis" story hundreds of times and never ONCE read about the coincidence with the Bretton Woods agreement. Makes sense though, its basically oral history.
Re: The Brand Age
#96" Because at Patek he'd encounter the most extreme brand age phenomenon: artificial scarcity. You can't just buy a Nautilus. You have to spend years proving your loyalty first by buying your way through multiple tiers of other models, and then spend years on a waiting list. " Strange game, the only winning move is not to play. I've heard other brands do this (Ferrari?) and, of course, there are lines outside "luxury"…
Clothes, wristwatches, cars, you name it. It's a very common play on luxury brands, Hermes Birkins is the most famous that comes to my mind and follow a very similar playbook. Apart from the KYC aspect of the process it's their way of solving the problem of artificial scarcity on the second-hand market as the article explains. They want a second hand market to exist to indicate that this is a luxury item, but too man…
Re: The Brand Age
#97This is a wild thing to say. Brand age watches don't look strange. They look beautiful. Incredible thought and care and intention is put into their design. The people who buy them love them. It's so funny to me to get this far into one of PGs blogs and sort of realise "Oh right, you don't actually understand beauty". It's very hard to read this as much more than a slightly autistic man not understanding that it's ok for people to like beautiful things. It is not worth it to me to spend £100k on a watch, but I don't deny it is to other people, I'm not going to pretend the watch is undesirable.
But it does make me wonder whether Paul things that YC is successful today because it has a better design than other startup programmes, or is it successful today because of it's brand?
Re: The Brand Age
#98" Because at Patek he'd encounter the most extreme brand age phenomenon: artificial scarcity. You can't just buy a Nautilus. You have to spend years proving your loyalty first by buying your way through multiple tiers of other models, and then spend years on a waiting list. " Strange game, the only winning move is not to play. I've heard other brands do this (Ferrari?) and, of course, there are lines outside "luxury"…
Actually in many cases it is for social KPI storytelling. I know some wealthy people and at gatherings they love to tell 5-10min long stories of exclusive processes that they followed to gain something exclusive while dropping names and numbers. The processes are easy to understand for the entire social circle (i.e. not technical or business achievements which they can't easily disclose).
Re: The Brand Age
#99" Because at Patek he'd encounter the most extreme brand age phenomenon: artificial scarcity. You can't just buy a Nautilus. You have to spend years proving your loyalty first by buying your way through multiple tiers of other models, and then spend years on a waiting list. " Strange game, the only winning move is not to play. I've heard other brands do this (Ferrari?) and, of course, there are lines outside "luxury"…
Re: The Brand Age
#100Hobbes: …
Calvin: A good shirt turns the wearer into a walking corporate billboard!
Hobbes: …
Calvin: It says to the world, “My identity is so wrapped up in what I buy that I paid the company to advertise its products!”
Hobbes: You’d admit that?
Calvin: Oh, sure. Endorsing products is the American way to express individuality.