Live data from Hacker News

The Brand Age

paulgraham.com

91–100 of 403 posts

Re: The Brand Age

#91
The question in the zeitgeist is whether coding agents will be to software engineers as the quartz revolution was to expert watchmakers.

Commoditized software is here. Will there be a market for high-end, luxury software? Becoming an artificially scarce veblen good is unlikely to work for digital goods the way it has for watches.

Re: The Brand Age

#93
> One obvious lesson is to stay away from brand.

Wow, that is… not what I would recommend. Brand is one of the few things that will give you pricing power in the age of AI.

Re: The Brand Age

#95

Obviously not the main point, but I've been reading watch media online for over a decade now, I've read or heard this "Quartz Crisis" story hundreds of times and never ONCE read about the coincidence with the Bretton Woods agreement. Makes sense though, its basically oral history.

Wdym 'oral history'? Who has been talking about this history orally?

Re: The Brand Age

#96
post #88

" Because at Patek he'd encounter the most extreme brand age phenomenon: artificial scarcity. You can't just buy a Nautilus. You have to spend years proving your loyalty first by buying your way through multiple tiers of other models, and then spend years on a waiting list. " Strange game, the only winning move is not to play. I've heard other brands do this (Ferrari?) and, of course, there are lines outside "luxury"…

Clothes, wristwatches, cars, you name it. It's a very common play on luxury brands, Hermes Birkins is the most famous that comes to my mind and follow a very similar playbook. Apart from the KYC aspect of the process it's their way of solving the problem of artificial scarcity on the second-hand market as the article explains. They want a second hand market to exist to indicate that this is a luxury item, but too man…

It also solves the real problem of labor scarcity. If you have X master watchmakers available to make a halo product you can only get so much output from them. You can increase X, increase production efficiencies (reduce labor input), or limit supply. The first two reduce exclusivity and perceived quality so the third makes sense if you can live without growth or can grow via high pricing strategies.

Re: The Brand Age

#97
>That's not why brand age watches look strange. Brand age watches look strange because they have no practical function. Their function is to express brand, and while that is certainly a constraint, it's not the clean kind of constraint that generates good things. The constraints imposed by brand ultimately depend on some of the worst features of human psychology. So when you have a world defined only by brand, it's going to be a weird, bad world.

This is a wild thing to say. Brand age watches don't look strange. They look beautiful. Incredible thought and care and intention is put into their design. The people who buy them love them. It's so funny to me to get this far into one of PGs blogs and sort of realise "Oh right, you don't actually understand beauty". It's very hard to read this as much more than a slightly autistic man not understanding that it's ok for people to like beautiful things. It is not worth it to me to spend £100k on a watch, but I don't deny it is to other people, I'm not going to pretend the watch is undesirable.

But it does make me wonder whether Paul things that YC is successful today because it has a better design than other startup programmes, or is it successful today because of it's brand?

Re: The Brand Age

#98

" Because at Patek he'd encounter the most extreme brand age phenomenon: artificial scarcity. You can't just buy a Nautilus. You have to spend years proving your loyalty first by buying your way through multiple tiers of other models, and then spend years on a waiting list. " Strange game, the only winning move is not to play. I've heard other brands do this (Ferrari?) and, of course, there are lines outside "luxury"…

Actually in many cases it is for social KPI storytelling. I know some wealthy people and at gatherings they love to tell 5-10min long stories of exclusive processes that they followed to gain something exclusive while dropping names and numbers. The processes are easy to understand for the entire social circle (i.e. not technical or business achievements which they can't easily disclose).

It's a formalized, sanitized simulacrum of striving! Like sports is for competition

Re: The Brand Age

#99

" Because at Patek he'd encounter the most extreme brand age phenomenon: artificial scarcity. You can't just buy a Nautilus. You have to spend years proving your loyalty first by buying your way through multiple tiers of other models, and then spend years on a waiting list. " Strange game, the only winning move is not to play. I've heard other brands do this (Ferrari?) and, of course, there are lines outside "luxury"…

Because the people bothering are precisely those that want to differentiate themselves from those who'd rather stick to their Casios :)

Re: The Brand Age

#100
Calvin: I wish my shirt had a logo or a product on it.

Hobbes: …

Calvin: A good shirt turns the wearer into a walking corporate billboard!

Hobbes: …

Calvin: It says to the world, “My identity is so wrapped up in what I buy that I paid the company to advertise its products!”

Hobbes: You’d admit that?

Calvin: Oh, sure. Endorsing products is the American way to express individuality.

Post reply on HN