A couple years back John Reilly posted on HN "How I ruined my SEO" and I helped him fix it for free. He wrote about the whole thing here: https://johnnyreilly.com/how-we-fixed-my-seo Happy to do the same for you if you want. The quickest win in your case: map all the backlinks the .net site got (happy to pull this for you), then email every publication that linked to it. "Hey, you covered NanoClaw but linked to a fak…
This is very generous of you! If I was the author, however, I'd still feel like I've been put in a predicament where I need to spend personal agency to fix something that Google has broken. While that may just be a fact of life, my internal injustice-o-meter would be raging. Like, Google is going to take hours of my life because they, with all their billions of capital, can't figure out the canonically-true website w…
No it's not, it's a sales pitch that intentionally ignores some of the things pointed out in the article. The author has invested time into proper SEO optimization, legit websites already link to it et cetera, it's all explained in the article.
From the perspective of a spammer: They need like 2 million MAU to earn below minimum wage. You're never getting those figures by doing something legit and actually useful to a tiny subset of people. You either need a vague site beyond any point of usefulness to anyone or you need a network of knockoff sites. The reason you can't compete with these shitty SEO spam version of your site is because they already have a network of "authoritative" (in Google's eyes) sites and all they have to do is to link from them to a new one to expand their shitty network.
From the perspective of SEO agencies: They can't guarantee results. They can tell you vague, easily-googleable best practices and give you an output of some SEO SaaS that's far too expensive for an individual to purchase. Ahrefs(.com) is the prime example of this, the cheapest paid version costs $129/month. Do you care about SEO that much? No, so you go to these agencies and give them money for them to give you the output of such a tool. But that SaaS also only contains vague and nebulous "things to fix" to follow "best practices" because they also cannot know what drives traffic to your competitor from the outside perspective.
My best suggestion would be to start a website from day one. Doesn't matter how good the website is at first, Google favours sites that exist for longer. If you're creating a website after the knock-off version already exist, you might as well give up immediately, it's gonna be near impossible to recover from that.