Some real cognitive dissonance in this article… “The PDF Association operates under a strict principle—any new feature must work seamlessly with existing readers” followed by introducing compression as a breaking change in the same paragraph. All this for brotli… on a read-many format like pdf zstd’s decompression speed is a much better fit.
Note the language: "You're not creating broken files—you're creating files that are ahead of their time." Imagine a sales meeting where someone pitched that to you. They have to be joking, right? I have no objection to adding Brotli, but I hope they take the compatability more seriously. You may need readers to deploy it for a long time - ten years? - before you deploy it in PDF creation tools.
You're absolutely right! It's not just an inaccurate slogan—it's a patronizing use of artificial intelligence. What you're describing is not just true, it's precise.