Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Our approach to advertising

openai.com

Post reply on HN
Print view View original

91–100 of 252 posts

Re: Our approach to advertising

#91

Post by kjellsbells »

I question whether it matters any more. AI chat is clearly going to be the search interface of the future. phones are the channel for users with Chrome/android being one half and iphone being the other. Google just signed up Apple to be the engine for siri. We also know that users rarely change defaults.

so, google would appear to have boxed out openai from the #1 use case, and already have all the pieces in place to monetize it. This move by OAI isnt surprising, but is it too late to matter?

Re: Our approach to advertising

#92

Post by pcj-github »

Why now?

I mean, they certainly know that introducing ads with be a huge motivation for consumers to seek other options.

The primary differentiator of OpenAI is first mover advantage; the product itself is not particularly unique anymore.

IMHO consumers will quickly realize that switching to an alternative AI provider is easy and probably fun.

This seems premature to give up their moat in the name of revenue. Are they feeling real financial pressure all of the sudden? Maybe I'm missing something. Looks like a big win for Google and Anthropic.

Re: Our approach to advertising

#93

Post by inetknght »

> Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled.

I've heard this before from other companies.

OpenAI should just reject all advertisements. That's the only real solution.

Re: Our approach to advertising

#96

Post by ls612 »

inetknght wrote: post #93

> Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled. I've heard this before from other companies. OpenAI should just reject all advertisements. That's the only real solution.

At least in the US the ads must be labeled as such by law, so at a bare minimum I expect the ad blocker devs will be able to remove them with some work.

Re: Our approach to advertising

#97

Post by elicash »

rdtsc wrote: post #38

> We keep your conversations with ChatGPT private from advertisers, and we never sell your data to advertisers. Are they mincing words here? By selling your data they mean they'll never package the raw chats and send them whoever is buying ads. Ok, neither does Google. But they'll clearly build detailed profiles on every preference or product you mention, your age, your location, etc. so they know what ads to show yo…

> But they'll clearly build detailed profiles on every preference or product you mention, your age, your location, etc. so they know what ads to show you?

I'd guess an advertiser can ask OpenAI "show this ad to people between 18-34?", and then certainly anyone who clicks and then buys they'd know is 18-34 since they knew they came from the ad. But that there's no way for advertisers to directly buy a list of folks who are 18-34 but don't buy something from their website.

That's how it often works and seems in the spirit of the sentence you quoted.

Re: Our approach to advertising

#98

Post by MattRix »

rdtsc wrote: post #38

> We keep your conversations with ChatGPT private from advertisers, and we never sell your data to advertisers. Are they mincing words here? By selling your data they mean they'll never package the raw chats and send them whoever is buying ads. Ok, neither does Google. But they'll clearly build detailed profiles on every preference or product you mention, your age, your location, etc. so they know what ads to show yo…

It does seem like that is a pretty fundamental difference. They aren’t giving anything to advertisers, just letting them target ads to users who fit in certain categories or whatever.

Re: Our approach to advertising

#99

Post by KaiserPro »

Its going to be interesting to see what shenanigans one can do by paying to advertise on OpenAI

Of course they are going to "anonymise" the chats, and only extract keywords summaries.

But, as some people are generally more candid with chatbots, de-anonymisation through keyword selection is trivially possible.

It won't just stay at ultra precise demographic selection (ie all males 35-40, living in london, worried about hair loss). They will offer scenarios that facebook/instagram could only infer/dream of

"middle aged woman with disposable income unhappy with spouse."

Where it gets interesting is how they will provide proof that the advert has landed/reached eyeballs.

Re: Our approach to advertising

#100

Post by satvikpendem »

wrs wrote: post #19

This sounds exactly like what Google used to say about search results. Just a few ads, clearly separated from organic results, never detracting from the core mission of providing the most effective access to all the world’s information. (And certainly not driven by a secret profile of you based on pervasive surveillance of your internet activity.)

I mean, Google Ads are still clearly separated and are labeled as such (there's even a "hide sponsored results" button. Not sure why people even click on the ads when the actual result is right below but that's not usually me.
Post reply on HN