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can you give examples of serious online businesses that are not doing those things? Here are the industries that I've worked in that all did behavioral tracking for the above applications * gaming * music industry * healthcare * social media * news * internet search * online retail
B2B SaaS
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You are confidently incorrect. Consent is not needed if you only track for your own business and do not send the data to other businesses. One of the big GDPR-compliant website analytics tools, matomo, even has a dedicated page on this topic: https://matomo.org/blog/2021/10/matomo-exempt-from-tracking-... "Matomo has also been approved by the French Data Protection Authority (CNIL) as one of the select few web analyt…
You linked the wrong page
"Advertising or behavioral tracking cookies" Any real business needs to do behavioral tracking for campaign conversions, add-to-cart, customer acquisition, funneling, retention, personalization, etc. I love how we all hate cookie banners and say they are unnecessary, but are salaries are all paid by apps that do behavioral tracking. Only hobby blogs can get by without it.
There's no _need_ to use cookies for tracking purposes though, it's usually just easier/cheaper/quicker (or requested by the marketing department) to use off the shelf software than actually spend the time to implement these things. But if you have a cart, you need a cookie banner regardless of any tracking you are doing.
"easier / cheaper / quicker" means that will be the solution . You can't tell your boss "let's spend more money, more time, more risk" on getting it done.
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The failure of the EU was to not write into (an updated version of the law) that setting a specific HTTP header means "no", and "no" means "no" not "show me a popup to ask" (i.e. showing a popup in such cases would not be allowed).
It wouldn't matter because most of the consent flows you see are already not compliant. The problem is a perpetual lack of enforcement even for the blatant breaches. An HTTP header wouldn't change the situation, websites would still ignore it and still get away with it.
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For my company, being able to view the user journey throughout the site in the analytics is pretty valuable. We don't care who the specific users are - but the tracking gives us an idea of how many people use the site? do they have a good experience? are they giving us money? do we have a bug somewhere we're missing? etc. All that is valuable as a business.
Back in the day we used to track user activity via a "hit id" (basically a random string) that was generated on the backend that added a "post" request to every page. Idk if that was a good idea or not. We depended on cookies for your cart and stuff.
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You linked the wrong page
technically the quote was included on the linked page, but I added a second link to make it more clear :)
Just give an example. If this hypothetical solution is so easy, why are examples hard to come by?
"Advertising or behavioral tracking cookies" Any real business needs to do behavioral tracking for campaign conversions, add-to-cart, customer acquisition, funneling, retention, personalization, etc. I love how we all hate cookie banners and say they are unnecessary, but are salaries are all paid by apps that do behavioral tracking. Only hobby blogs can get by without it.
It's a shame this is downvoted. It doesn't make it right, but it is true. Until the regulation actually gets enforced so that everyone is on a level playing field and does not do such things, you will be at a disadvantage if you're the only one to comply, so the winning strategy is to not comply and engage in such practices just like your competitors do.
"need" is the wrong word for this. And the comment doesn't talk about it as a prisoner's dilemma, it says "need" unconditionally. The downvotes are not sad.
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Disagreed. You can absolutely do all analytics, personalization and marketing in-house on your properties. You only need data sharing if you want to influence advertising on other properties or if you display others' ads on yours. Whether you want to do so is a different matter. This obviously requires (potentially custom) software and infrastructure, vs throwing in GTM and calling it a day. If there is no regulatory…
1st party behavior tracking still requires consent. And nearly every business needs third party integrations. I’m still waiting for someone to give me a working example (a real business )
Ironically, if you are looking for a tradesman and do stumble upon an online ad or very polished web presence, be wary as it's basically guaranteed to lead to a boiler room full of scammers who will overcharge you and farm out the actual work to the lowest bidder. Sample: https://en.wikipedia.org/wiki/Locksmith_scam
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The failure of the EU was to not write into (an updated version of the law) that setting a specific HTTP header means "no", and "no" means "no" not "show me a popup to ask" (i.e. showing a popup in such cases would not be allowed).
It wouldn't matter because most of the consent flows you see are already not compliant. The problem is a perpetual lack of enforcement even for the blatant breaches. An HTTP header wouldn't change the situation, websites would still ignore it and still get away with it.
The header would be a relatively clear cut situation, also opening the path to private enforcement via NOYB & Co.
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B2B SaaS
Sales, marketing, CS, self-service all need behavioral tracking. Can you share a practical example?