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Meta's ads tools started switching out top-performing ads with AI-generated ones

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Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#91

Post by redsymbol »

agentifysh wrote: post #90
redsymbol wrote: post #89

Earlier quoted context omitted.

> Is it possible to start small with Meta and then ramp up? It depends. What kind of offer are you selling? Generally the learning curve is massive, long, stressful and expensive. I lost tens of thousands of dollars before I could consistently make ads which were profitable. It's not like learning coding. Imagine if every time you saw a stack trace, $250 was deducted from your bank account. Learning media buying is k…

just a mobile app i been working on figured i might try my luck with meta what is the source for that uphill curve is that because its not clear what your user wants or optimizing ad copies ? im definitely not looking to spend thousands of dollars, figured starting out small hmmm getting hired by ad agency seems interesting reminds me of trading desks a bit

I would not proceed unless you are willing to invest $50/day for a minimum of 6 months.

There is also the investment in learning, which would require 5-10 hours per week that whole time.

I say this because anything short of that is likely to lose money and accomplish little.

Not trying to gatekeep, so feel free to try it however you like. Maybe it is worth you trying to set up one ad just to see if you like the process enough to continue.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#93

Post by neom »

redsymbol wrote: post #50
neom wrote: post #46

Earlier quoted context omitted.

I recently had to charge back $20k of ads because meta said no, in spite of the fact that a support person went on a webex with me, did a screenshare and saw that their ads dashboard is so totally broken that these mystical ads that ran are nowhere to be found, I mean maybe buried in the pages that would literally fail to load half the content, then producing internal app modals spewing incomprehensible errors, butto…

It's an interesting situation. I think that despite the issues, Meta is the best (and fastest-learning) platform for mass-market purchase conversions. Linkedin has powerful targeting options, but the fact that it's tied to GMT drives me nuts. For LI, typically I use manual bids so I can easily dial down delivery at off times (e.g. if the ad objective is booking a sales call). All in all, these ad platforms are tremen…

I agree with you. I think meta is fine if you have a very very clear value prop to a very very clear ICP that is already repeatably converting and is generally b2c in nature. If you are trying to do anything specialized or b2b message testing on meta, I find their algo really expensive, maybe I'm just shitty at targeting or don't use the platform well but hiring a task rabbit to stand outside a conference or event and hand out fliers seems to be cheaper and higher preforming than anything I've gotten out of meta, and I can still do it from my basement.

These platforms are quite complex, but I feel they are more complex than they need to be, using them, they really feel like they were built out of hybrid consulting discovery to enterprise, with a result that doesn't translate down well to SMB.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#94

Post by hollerith »

lawlessone wrote: post #71
hollerith wrote: post #60

Earlier quoted context omitted.

And cheap paperback novels, movies, TV, pornography and video games. The amount of stimulation or positive reward available through these things with only a small effort and a small risk and a short waiting time are much greater than anything available in the environment of evolutionary adaptedness with a similar degree of effort, risk and waiting time.

Not sure if that was an attempt to reduce my argument to an absurdity.. but now we can see many of those things evolve and adapt in real time with lots of testing to reach their maximum potential.

>an attempt to reduce my argument to an absurdity

Definitely not. I am being sincere.

There is a lot of individual variation in susceptibility to a vice. For example, I never had any significant amount of trouble avoiding any food I believed was bad for me. It just never required much willpower, but it is so easy for me to fall into a habit of overconsumption of video entertainment that I haven't owned a television set in decades (and lichess.org is blocked 3 times in my /etc/hosts: near the top, again near the middle and again near the end of the file).

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#95

Post by [deleted] »

blargey wrote: post #87
bradlys wrote: post #79

Earlier quoted context omitted.

A lot of people are also assuming intentional malice here when incompetence/lack-of-care is the main issue. If people saw how things are done at Meta, you wouldn’t be surprised. A lot of the stuff is functionally broken due to a lack of care from the top level. Your VPs and above just do not give a shit about quality whatsoever. This thing fucking prints money like crazy. Also, preventing loss of revenue and/or custo…

Lack of care is malice, though. Hanlon's razor only applies if they would aspire to do better but lack the awareness/capability, not if they'd happily accept the tradeoff.

[deleted]

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#96

Post by singleshot_ »

blargey wrote: post #87
bradlys wrote: post #79

Earlier quoted context omitted.

A lot of people are also assuming intentional malice here when incompetence/lack-of-care is the main issue. If people saw how things are done at Meta, you wouldn’t be surprised. A lot of the stuff is functionally broken due to a lack of care from the top level. Your VPs and above just do not give a shit about quality whatsoever. This thing fucking prints money like crazy. Also, preventing loss of revenue and/or custo…

Lack of care is malice, though. Hanlon's razor only applies if they would aspire to do better but lack the awareness/capability, not if they'd happily accept the tradeoff.

> Lack of care is malice

These words have pretty specific meanings and this ain’t it.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#97

Post by lawlessone »

hollerith wrote: post #94
lawlessone wrote: post #71

Earlier quoted context omitted.

Not sure if that was an attempt to reduce my argument to an absurdity.. but now we can see many of those things evolve and adapt in real time with lots of testing to reach their maximum potential.

>an attempt to reduce my argument to an absurdity Definitely not. I am being sincere. There is a lot of individual variation in susceptibility to a vice. For example, I never had any significant amount of trouble avoiding any food I believed was bad for me. It just never required much willpower, but it is so easy for me to fall into a habit of overconsumption of video entertainment that I haven't owned a television s…

>Definitely not. I am being sincere.

haha no worries, i may be insecure and seeing the flaws in my own argument there..

Similar in some ways i've tried things in my 20's that should have got me hooked but never felt the urge to do or seek out those things. Can't watch TV either but computer games on the other hand... absolutely hooked.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#98

Post by agentifysh »

redsymbol wrote: post #91
agentifysh wrote: post #90

Earlier quoted context omitted.

just a mobile app i been working on figured i might try my luck with meta what is the source for that uphill curve is that because its not clear what your user wants or optimizing ad copies ? im definitely not looking to spend thousands of dollars, figured starting out small hmmm getting hired by ad agency seems interesting reminds me of trading desks a bit

I would not proceed unless you are willing to invest $50/day for a minimum of 6 months. There is also the investment in learning, which would require 5-10 hours per week that whole time. I say this because anything short of that is likely to lose money and accomplish little. Not trying to gatekeep, so feel free to try it however you like. Maybe it is worth you trying to set up one ad just to see if you like the proce…

thanks for the heads up i dont think you are gate keeping at all

do you have any recommendation for an alternative? seems like for now i am going to defer the Meta ad experiment , was thinking of targeting TikTok videos

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#99

Post by toss1 »

DannyBee wrote: post #70
toss1 wrote: post #68

Earlier quoted context omitted.

A major benefit of a class action, especially for complex cases, is that the costs of prosecuting the lawsuit are spread over many plaintiffs. Pursuing an individual lawsuit in federal court can cost well into six figures, which is not a good bet if your potential recovery as a single plaintiff is in the same range. And that is assuming the large corp you are suing doesn't do the usual tactic of burying you in papers…

This savings is mostly for lawyers, since almost any of these cases would be taken on contingency. You are not paying up front. It therefore mostly affects case valuation

Contingency is not always an option.

Of course attorneys can take on individual cases on contingency and make viable a case where the plaintiff lacks the spare six-figures of costs to even start the case.

That does NOT mean there is no effect beyond "case valuation".

Attorneys cannot simply take every case on contingency, and when the [potential reward]/[cost] ratio is not sufficient, the attorney must pass, and no suit will be filed.

Class Action literally makes it POSSIBLE

This is especially true where small-dollar harms are being done, but at scale of millions, where ripping off consumers is systematic, or where harms such as pollution affected many.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#100

Post by naet »

chistev wrote: post #34
naet wrote: post #28

I'm a big fan of podcasts; this year I've heard multiple podcasts that I listen to say that the bottom fell out of podcast ad sponsorship money and they lost a lot of funding. Many were looking for alternative ways to fund their podcasts like selling monthly subscriptions. I wonder if the ad market will start to drop out for other stuff like websites too. AI might cannibalize search engine traffic... if google can ba…

Why are podcasts being affected?

I'm not 100% sure, but I think it's partly because a couple of large ad companies decided to stop backing podcasts which took a large amount of money out of the ecosystem.

Podcasts are much harder to get analytics on since the ecosystem is made up of a bunch of different podcast platforms and services, and I bet that plays into part of it. You might not be able to tell if people are downloading your podcast (a copy might be cached by a podcast provider), you might not know if people are listening or listening all the way through, if people are skipping over your ad, etc.

Ad marketers love statistics.

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