Earlier quoted context omitted.
Samsung is not Apple. Relatively no one cares about Samsung outside Korea.
I think you are exaggerating how much people care about apple outside US. Apple is popular but Samsung, Xiaomi etc are also very dominant in other markets.
Market share is not what matters. When an S30 comes out, nobody cares. When a new iPhone comes out, my mother asks me about it.
This is why you're seeing a lot of people talking about something that Samsung did first.