I know it's supposed to be fancy and cool looking but this sort of website design where you have to scroll and then the whole screen animates really bothers me. It actually gives me a headache to try and follow it versus normal scrolling behaviour and text. As soon as I start scrolling down and I can't scroll normally and images and text start flying around I feel a disturbing feeling in my head and lose concentratio…
Sometimes this is indeed merely "fancy" and vacuous, but other times it is a meaningful and more engaging way to present the content. I feel like this is an example of the latter. Even if you're not a fan and would have done it differently, it seems a bit hard to understand what could be so bothersome that you have to close it in 10s...
Note: this doesnt happen from a regular video, or normal scrolling text behaviour. Just sites like this that combine overriding the scroll bar with moving text and images.