Earlier quoted context omitted.
Possibly, nothing. Codec development is slow and expensive. Free codecs only came along at all because Google decided to subsidize development but that became possible only 15 years or so after MPEG was born, and it's hardly a robust strategy. Plus free codecs were often built by acquiring companies that had previously been using IP licensing as a business model rather than from-scratch development.
Not sure why you are downvoted as you seem to be one of the few who knows even a little about codec development. And regarding ”royalty-free” codecs please read this https://ipeurope.org/blog/royalty-free-standards-are-not-fre...
Such a huge catch that the companies that offer you a royalty-free license, only do so on the condition that you're not gonna turn around and abuse your own patents against them!
How exactly is that a bad thing?
How is it different from the (unwritten) social contracts of all humans and even of animals? How is it different from the primal instincts?