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I've launched 37 products in 5 years and not doing that again

indiehackers.com

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Re: I've launched 37 products in 5 years and not doing that again

#91

The indie hacker community builds worthless, visionless widgets and then fails to market them. Could you imagine Steve jobs talking about building 37 products in 5 years? Instead, talk to a customer. Build something that solves just one person's problem really well. Grow from there.

> Virality is rare and nearly impossible to predict

People see viral products and early hackers who spent years building their reputation, and think that's not too hard, and maybe you need to try as many as possible... Nope, you need to build a business too! Low-hanging fruit saas can be built so fast nowadays that knowing how to build software is not a huge advantage. We know that building businesses takes time and a huge effort. Most businesses will not be Lovable like.

Re: I've launched 37 products in 5 years and not doing that again

#92

Earlier quoted context omitted.

He doesn't even own it anymore and, according to the recent reviews of the service (by marketers), it basically stopped working since he sold it (and when I google there are many more like it that works better, this seems to be using 2024 LLMs). So I am not selling it at all. I just really hate the idea.

I hate it too, but I hate it even more knowing it broke after he sold it. Not even bringing any integrity to the evil. lol

To top it off, the responses demoed on the web page include testimonials. The product is designed to lie.

Re: I've launched 37 products in 5 years and not doing that again

#94
post #19

I just want to share my recent personal experience. Recently I've finally decided to try creating something new that people would find useful hoping that some day I would be able to turn a profit from that. So I vibe coded a pretty bare-bones (but fully functional) version of my idea and started to talk about it in several platforms, including IndieHackers. And the main "advice" I've got after talking with a few peop…

I didn't understand the indiehacker community/product mindset until I discovered the indiehacker "influencers" / lifestyle vloggers / etc. that might be the only ones actually turning a profit on all of this. The influencers sell a lifestyle of throwing a million darts at the board with simple apps and building tiny businesses off the handful that get a lot of interest or seem to resonate with users. And the apps the…

Yeah, I spent some time researching this crowd and most of the ones I found have the playbook of selling to indie hackers and talking about how successful they are with fake MRR screenshots.

Re: I've launched 37 products in 5 years and not doing that again

#95
Ok, guesstimating that the 6 figure sale was around 3x earnings, the total of all the revenue is less than $450k for 5 years. Then you need to allow for expenses and taxes. Might be Ok as a side hustle, but probably insufficient to replace a typical income.

A reality check to counteract all the startup boosterism.

Re: I've launched 37 products in 5 years and not doing that again

#96

Looking over his list of products, it is clear the author is the quintessential late stage capitalist.

"I cranked out 37 unoriginal, shitty products that have countless existing competitors and zero moat... and none of them made me rich :( "

Best TLDR;

Re: I've launched 37 products in 5 years and not doing that again

#97
post #19

I just want to share my recent personal experience. Recently I've finally decided to try creating something new that people would find useful hoping that some day I would be able to turn a profit from that. So I vibe coded a pretty bare-bones (but fully functional) version of my idea and started to talk about it in several platforms, including IndieHackers. And the main "advice" I've got after talking with a few peop…

> But why would you give this generic advice without even looking at the thing?

Honestly most communities on the internet feel like that. That's one of the reasons why people migrated to discord servers.

(This very comment of mine is generic af too and has as little insight as an LLM predicting how a random HN users would comment here.)

Anyway, unless you made a tool for other devs (an IDE etc.), there is very little reason to ask what other devs think about your product. They're not your target audience. In the best case they're random people, in the worse case they're your competitors.

Re: I've launched 37 products in 5 years and not doing that again

#98
post #3

Is making ~8 products a year for 5 years perceived as a viable way to be successful?

I worked for a company where I designed hardware products at that rate, although not for as long. Someone in management discovered that each time you release a new product you get a huge sales bump from distributors filling inventory. We already had a crowded and confusing product line, so the distributors eventually started sending the old unsold products back and asking for a refund, and that stopped that release cadence.

It did limit the complexity of products, which could be good or bad, but the products were pipelined, so having one employee designing them in ~300 man-hours per design, spread out over six months or so, was totally doable. This included the whole gambit, from conceiving the design to component selection, schematic, layout, design for manufacturing, test fixtures and procedures to documentation and ad copy.

I do feel like it's quicker with hardware than software, because hardware follows something like the theoretical "waterfall" method that software has never used, so everything is clearly documented. For example, I pulled up the cheapest transistor from a common supplier, and it has five pages of documentation plus an index: https://www.formosams.com/upload/product/Mosfets/FMSBSS138-Q...

Everything is always easy to look up, with consistent formatting from every supplier, and you're never dealing with APIs that don't do what you'd expect them to do. You also don't need to continuously fix older releases, because they worked when you shipped them. On top of that, if a component is commonly used, it'll stick around for a lifetime, even as newer products come out, so you don't need to update your product unless it's worth the cost savings.

Re: I've launched 37 products in 5 years and not doing that again

#99

I've wondered about low-sum acquisitions commonly celebrated on indiehackers/build in public... I thought they were often likely scammers in some way, like using domains with traffic for then nefarious purposes? But maybe not, maybe this is just a way to avoid the dozens of $0 projects on OP's list, and the buyers sincerely want to grow. Navigated to a few OP sold and they still seem to be what they were.

For many people, building out these projects feels impossible to avoid. Selling them on for almost anything at all gives them: some amount of cash, the positive signal of achieving a sale, and also clears headspace otherwise occupied with "I really should do some work on idea #3487."
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