I like Steve's content, but the ending misses the mark. With the carriage / car situation, individual transportation is their core business, and most companies are not in the field of Artificial Intelligence. I say this as someone who has worked for 7 years implementing AI research for production, from automated hardware testing to accessibility for nonverbals: I don't think founders need to obsess even more than the…
Viewed from a different angle I think he's probably close. A service provider changing the back end while leaving the front end UI similar is not dissimilar to early cars being built like carriages. But when the product can shift from "give me an app that makes it easier to do my taxes" to "keep me current on my taxes and send me status updates" that's a pretty radical difference in what the customer sees.
For a bunch of stuff - banks, online shopping, booking a taxi, etc - this shift already happened with non-LLM-based "send me notifications of unusual account activity" or even the dead-simple "send me an email about every transaction on my bank account." Phone notifications moved it from email to built-into-the-OS even.
The "LLM hype cycle" tweak becomes something like "have an LLM summarize the email instead of just listing the three transactions" which is of dubious use to the average user.