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The economics behind "Basic Economy" – A masterclass in price discrimination

blog.getjetback.com

91–100 of 160 posts

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#91

Earlier quoted context omitted.

I have no love lost for airlines but they operate in a commoditized industry where customers sort tickets by price. All of the fat in the industry has been squeezed out and they have to claw for $20 here and there on a sale.

> All of the fat in the industry has been squeezed out I don't know where you live but in the US this is patently not true. Airlines are an abusive oligopoly there, with landing slots and the like cementing control of certain markets for certain airlines. Ticket prices are much higher than they used to be and are much higher than Europe (for instance).

Airlines make roughly no money.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#92
post #51

It appears that taking advantage of human imperfections and irrationality are taking up more and more of companies' strategies and time. You've got folks thinking constantly about advertising, pricing strategies, dark patterns, network effects that prevent or discourage churn, etc., in ways that tend to exploit flaws in the consumer's decisioning process or gaps in their knowledge, to the consumer's disadvantage. It…

I think the biggest change in general corporate management in my lifetime was the deprioritizing of the concept of goodwill. I’m not naive, businesses have always prioritized profit. However, there used to be this idea that pure profit maximization ruined your brand and reputation. You didn’t want to be known as the asshole company that nickel and dimes everyone or has draconian policies that make people hate dealing…

The biggest driver i feel is increased financialization of company ownership. Since the 80s, financiers essentially punish any boards or CEO who prioritizes longer term impact items like goodwill at the cost of short term quarterly results. This massively influences incentives - as a CEO or board you may know what is the right thing for long term success but you'll be fired if you choose that over short term results.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#93

Earlier quoted context omitted.

I have no love lost for airlines but they operate in a commoditized industry where customers sort tickets by price. All of the fat in the industry has been squeezed out and they have to claw for $20 here and there on a sale.

> All of the fat in the industry has been squeezed out I don't know where you live but in the US this is patently not true. Airlines are an abusive oligopoly there, with landing slots and the like cementing control of certain markets for certain airlines. Ticket prices are much higher than they used to be and are much higher than Europe (for instance).

Airlines have substantial earnings (greater than flying?) from credit card marketing and loyalty programs.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#94

Earlier quoted context omitted.

It's made it so that relatively poor people can afford to regularly fly all over the world, which is a relatively new thing. Lowe middle income people in lower middle income countries can afford to fly somewhat regularly, and even internationally, too. Flying used to be just for the rich only as far back as the 60s, and for nobody as far back as 200 years...

> It's made it so that relatively poor people can afford to regularly fly all over the world, which is a relatively new thing. has _it_? do what is _it_ again? >> All told, is all this chicanery benefiting airlines? i'm really curious how screwing passengers has done these things.

Business and 1st class subsidizes basically all of Economy class.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#95

It appears that taking advantage of human imperfections and irrationality are taking up more and more of companies' strategies and time. You've got folks thinking constantly about advertising, pricing strategies, dark patterns, network effects that prevent or discourage churn, etc., in ways that tend to exploit flaws in the consumer's decisioning process or gaps in their knowledge, to the consumer's disadvantage. It…

Looking at the S&P500 about 30-40% of us equities value is based on selling customers data back to them or advertising on it, and establishing network effect stuff like developer ecosystems or marketplaces (Amazon) where a majority of the value comes from the outside ecosystem. I'm counting some of nvidia in that as the profitability others get of selling back transformed free data is a big part of enabling their margin.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#96
post #67
post #42

Earlier quoted context omitted.

I'm not saying you're wrong but this is also much the same argument as "why do I pay more tax when I am not using public health" or other community wide benefits. Philosophically you either believe in a price which benefits the community at large, or you want the lowest price outcome for yourself and others to be exposed to their costs.

I think then you have to provide a strong argument for why a particular product/service should be considered under the "community-wide benefit" umbrella. Public health is very clearly to me a collective good: I benefit from others being healthy in so many ways. Similar things can be said about funding schools; I don't have children, but I will benefit from the next generation of adults being well-educated. Welfare an…

There are very good reasons to not let people rebook for free, and that's why more and more booked services are splitting their offers in refundable and non-refundable rates. It's to reward the actual clients who stick with their reservation, rather than those who book a bunch of stuff that they are only going to cancel later.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#97

Very unpopular opinion, but I personally find price discrimination somewhat appealing. Both me and the richest person on the plane get to the same destination at the same time. And yet he payed 4x as much for the same privilege. It's one of the few forces left in the economy that actually reduces inequality (somewhat). I'm an absolute cheapskate and I love flying, so I never really fall for the need to upsell. I'll f…

That rich guy in your example probably values price discrimination just as much as you do, because he - presumably not being a cheapskate - can just pay more and know that all the conveniences he wants will be there for him. And then he goes back to thinking about his next genius business plan, because it's not worth his time looking for the best bargain. So both win.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#98

Earlier quoted context omitted.

> All of the fat in the industry has been squeezed out I don't know where you live but in the US this is patently not true. Airlines are an abusive oligopoly there, with landing slots and the like cementing control of certain markets for certain airlines. Ticket prices are much higher than they used to be and are much higher than Europe (for instance).

Airlines have substantial earnings (greater than flying?) from credit card marketing and loyalty programs.

The factoid that they make all their profit off of loyalty programmes is just a repackaging of the fact that they make pretty much no money overall. So you can pick any one part of the airline operation, account for it in a way that makes it profitable in isolation, and go "oh ho airlines really make all their profit from fuel price arbitrage between different countries" or what have you, and it's sort of true but not really reflective of reality.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#99
post #43
post #8

Earlier quoted context omitted.

I think it's kinda race to the bottom / lemons market. A lot of people search for flights through aggregators so you need to optimize for the price shown there, and the customer doesn't know if that's the real price or if there'll be add ons so they won't go for a more expensive one on faith. Best bet is finding out which airline treats you best and going all the way to a loyalty card with them or something I guess?…

I've heard it said that airlines make all their money from interest payments on points. That is the credit card companies are buying miles today, and when the flight is taken the airline faces the charge in between that time they invest the money and collect the interest. I'm not sure if it is true, but it is an interesting insight even if not strictly true.

It's technically true but only because airline overall profits are really low. So you can pick any profitable corner of the business and say "the airline makes all their profit from branded toy lines" or what have you.

Re: The economics behind "Basic Economy" – A masterclass in price discrimination

#100
post #39

Aren't flights at an inflation adjusted all time low and most airlines operating at a razor margin? Seems like the market doing their job. Also price discrimination sounds a lot worse than what it really is? Idk, I don't like that air travel is so easily accessible but, the pricing stuff is the least of our worries.

I would love to see the following be factored in if it isn't already:

1. airline ticket holder minutes wasted due to flight delays and cancelations.

2. amount of jet fuel wasted on empty flights for the purpose of keeping gate privileges.

3. money spent attempting to acquire or merge with other airlines and attendant FTC defense preparation.

4. (any and all other wastes of revenue that do not get invested in the consumer and instead are paid by the consumer).

There is more to the story than the price per mile. And that's not even opening the can of worms that is the quality and comfort of the flight for the consumer...

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