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Getting a Cease and Desist from Waffle House

jack.bio

91–100 of 218 posts

Re: Getting a Cease and Desist from Waffle House

#92

There's a world where Waffle House acquires this from him for like $50k and it's an endearing story of corporate humanity. But if I'm running the WH brand, I simply don't want to be the semi-official corporate sponsor of every major natural disaster.

Probably true, even though the point of it is a testament to how robust and reliable WH's are, they don't close if they have any way at all to stay open, is the original point of it. It's quite positive toward WH.

Re: Getting a Cease and Desist from Waffle House

#93
post #89

I'm surprised at some of the comments here that don't see Waffle House's side of this. You're a company, and some third party makes a website that very much looks like it could be official, using your name and logo in part, and this website is purporting to know the open/close status of your stores. Literally an indicator if people should bother going out to spend money at your business or not. An actual signal to ec…

I wonder if they have the bandwidth/expertise at the company to hire him, or at least ink a marketing contract w/ their PR department

They literally have a locations information site, which has a map, and shows if the locations are open or closed. So, they already have a web team capable of doing this because they already have it.

https://locations.wafflehouse.com/

What this person did was summarize this to a single map with red dots and a "% closed" indicator at the top. And tying it to the connotation that it is due to storms/natural disasters with the "index" moniker. Not something Waffle House really needed.

Re: Getting a Cease and Desist from Waffle House

#94

I'm surprised at some of the comments here that don't see Waffle House's side of this. You're a company, and some third party makes a website that very much looks like it could be official, using your name and logo in part, and this website is purporting to know the open/close status of your stores. Literally an indicator if people should bother going out to spend money at your business or not. An actual signal to ec…

I think we all see Waffle House's side of this, but there is a best, better, and worst way to engage a customer. A cease and desist is the worst, it's taking something which could have been handled by PR, to a legal threat. Regardless of Waffle House's legal rights, which they do have, from a public perception and way to run a company it was not the right approach. They should have embraced this guy and his website,…

That “want to help” phrase implies a level of support that they might not have resources to give.

Re: Getting a Cease and Desist from Waffle House

#95
post #28

Earlier quoted context omitted.

Author here! After receiving the C&D, the method with which I was getting the data was removed/patched (which I'm now noticing was not mentioned in the blog post...) I did ask them if there was any thing I could to keep it up and never received a response, and rather than playing a cat & mouse game of "now you don't have our branding, but you are scraping are data so here's another C&D" I just took it down :)

[flagged]

[deleted]

Re: Getting a Cease and Desist from Waffle House

#97

I'm surprised at some of the comments here that don't see Waffle House's side of this. You're a company, and some third party makes a website that very much looks like it could be official, using your name and logo in part, and this website is purporting to know the open/close status of your stores. Literally an indicator if people should bother going out to spend money at your business or not. An actual signal to ec…

To add to that - if a company is not actively protecting the trademark, even in well intentioned cases, then someone can use the trademark and point to a precedent of the brand not defending its trademark, especially if it’s probable that the company was aware of the usage.

Waffle House (or any other brand) must and 100% always will send out a C&D for trademark misusage, otherwise they lose legal protection for that trademark.

Re: Getting a Cease and Desist from Waffle House

#98

I'm surprised at some of the comments here that don't see Waffle House's side of this. You're a company, and some third party makes a website that very much looks like it could be official, using your name and logo in part, and this website is purporting to know the open/close status of your stores. Literally an indicator if people should bother going out to spend money at your business or not. An actual signal to ec…

I think we all see Waffle House's side of this, but there is a best, better, and worst way to engage a customer. A cease and desist is the worst, it's taking something which could have been handled by PR, to a legal threat. Regardless of Waffle House's legal rights, which they do have, from a public perception and way to run a company it was not the right approach. They should have embraced this guy and his website,…

They might not want to help. They could host this data themselves, they obviously already have the data, but instead they removed the way it could be scraped. The connotations here may not be perceived as purely positive. For example, it could be perceived as putting extra stress on Waffle House employees.

Re: Getting a Cease and Desist from Waffle House

#100

I'm surprised at some of the comments here that don't see Waffle House's side of this. You're a company, and some third party makes a website that very much looks like it could be official, using your name and logo in part, and this website is purporting to know the open/close status of your stores. Literally an indicator if people should bother going out to spend money at your business or not. An actual signal to ec…

Completely valid, but a cease-and-desist? C'mon. You're Waffle House. Give your attorney an undershirt, mullet, and broken whisky bottle and challenge me in the parking lot.
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