This is the classic dead-end startup story from beginning to end. It checks all the boxes: - 3 non-technical cofounders - Flurry of activity for everything other than acquiring customers - Attempt to outsource development followed by disappointment - Relentless scope creep - Zero go to market plan, just an incessant belief that more features in the app will solve all problems There is also one less obvious point that…
Oh my... I concur. I've been in the very exact same stupid play about 10 years ago. 3 cofounders, not one to understand tech, 1 hired me as a consultant, then invited me with a few shares and a salaried CTO role to build the solution, and it's been the exact same scenario.
Do not, ever, associate (figuratively or contractually) yourself with people you wouldn't go hiking with in the wild for one full week, and coming back from it craving for the next time.
Even if you can't stand being in the same car for one hour, don't work with them at all.