Creating Bluey: Tales from the Art Director

I just don’t see _as much_ self-directed ambition or obsession? Going to a meetup in Seattle or SF in the early 2010s there were serious obsessives. Masters of domains like Go or JavaScript and someone from Sequoia at the Startup Weekend. Always flocks of folks looking to start their next business. That same bug just never hit here?

This I find weird, surely there are people who can sense opportunities unlockable by tech and Australia is not at all easier or any less expensive than the U.S., I still can’t quite put my finger on it. For me there’s still a magical cultural element to a place like SF, and to an extent – Seattle, when it comes to creating new opportunities.

The oligarchs have put in place roadblocks to free distribution and free enterprise with many historical parallels.

UFC deliberately acquired lands containing key water sources, which gave them control over entire agricultural regions.

Major streaming platforms acquire exclusive distribution rights to popular IP franchises, controlling access to valuable content "watersheds" that audiences already want.

In countries like Guatemala and Honduras, UFC company built extensive irrigation systems that they controlled exclusively, making surrounding farms dependent on their cooperation.

Dominant platforms control recommendation algorithms and user interfaces that determine content discovery, making independent creators dependent on these "irrigation systems" to reach audiences.

UFC secured favorable water rights legislation in many countries, often through political influence, giving them priority access during droughts or shortages.

Large media conglomerates lobby for favorable copyright and licensing frameworks, often extending protection periods or creating barriers that disproportionately benefit established players.

In some cases, UFC would redirect water to their plantations, leaving independent farmers with insufficient irrigation during critical growing periods.

Platforms can suddenly change recommendation algorithms or promotional strategies, redirecting audience "flow" to preferred content and leaving independent creators with insufficient visibility.

UFC built and controlled private railroad networks (like the Northern Railway in Costa Rica) that were often the only viable way to transport bananas to ports before they spoiled.

Major platforms control the technical infrastructure for content delivery, forcing creators to use their systems under their terms to reach audiences before content becomes irrelevant.

UFC owned or controlled most major port facilities needed for export, creating a bottleneck they controlled entirely.

Key content aggregation points (app stores, streaming platforms) operate as essential "ports" that creators must pass through, with these gatekeepers taking significant revenue percentages.

In more remote regions, UFC maintained the only usable roads, effectively controlling who could move products to market.

Social media platforms maintain the only viable pathways to audience building in many genres, controlling which creators gain visibility through opaque algorithmic decisions.

UFC's fleet of refrigerated ships controlled the actual export logistics, completing their vertical integration.

The largest media companies control integrated marketing, distribution, and monetization systems that independent creators cannot replicate, completing their vertical integration advantage.

This infrastructure control meant that even farmers who maintained their land independence faced a stark choice: sell to UFC at their offered prices or watch crops rot without access to transportation networks. Many small farmers eventually sold their land simply because independent operation became economically impossible under these conditions.

Just as farmers with technically "independent" land still couldn't effectively operate without UFC's infrastructure, many content creators today maintain technical ownership of their intellectual property but face nearly impossible odds without access to the distribution infrastructure controlled by major platforms and media companies.