Earlier quoted context omitted.
Erik Spiekermann is a German typographer who gave a talk called (something to the effect of) “why do we need so many typefaces”. At one point, Erik simply shows a slide with “this is why”, in what is clearly the Marlboro font. Fonts have different metrics which affect recognisability, legibility, and understanding. There are fonts which evoke a feeling (think heavy metal band), others which are practical (exaggerated…
You've given examples of fonts for branding. Those are not everyday use fonts. We don't program with heavy metal band logos. The fonts we actually use are interchangeable, and people outside the font bubble won't even notice the differences.
Again, just because you’re unable to notice how exactly you’re being affected does not mean you aren’t. You also don’t notice all the ways you’re affected by advertising, but they still work on you.
Yes, of course not every single subtle change to a font makes a huge impact. Just like a single subtle change to a colour’s hue doesn’t. But pronounced changes do, even when you’re unable to put your finger on it.