Earlier quoted context omitted.
> non-Automattic employees non- Automatticians . Yes, they literally used this term in TFA.
I know this really bugs some people but every tech company these days has a demonym for its employees. It doesn't mean that employees have some cultlike adoration for the company. It's just very convenient inside the company to have a single short word to refer to all employees of the business.
No, but it does mean that the company wishes that employees had some cult like adoration. The line between proud of the company one works for and being cult like is not rigid, and moves depending on the company