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How Airbnb measures listing lifetime value

medium.com

91–100 of 129 posts

Re: How Airbnb measures listing lifetime value

#91
> A deep dive on the framework that lets us identify the most valuable listings for our guests.

An opening article lie! For our hosts would be much more appropriate. Why does a guest care about how many nights a place is going to sell in the next few months?

This assumes value for guests is how much money the property they stay at makes, when it obviously isn't that.

Re: How Airbnb measures listing lifetime value

#92

Man I'm so sick of trying to find something on Airbnb only to discover by the time I order that the price has doubled. Airbnb these last years went from feeling fresh and adventurous to scammy and dubious

Use booking.com, better in every way and customer support that won't stonewall you.

People are getting downvoted for criticizing booking.com. They're a shit company and everyone who works in tech in The Netherlands knows it.

Re: How Airbnb measures listing lifetime value

#93
post #23

Earlier quoted context omitted.

> Why Distribution. The reason for this blog post is "recruit engineers". Not every engineer is going to visit blog.airbnb.com, but presumably a lot of them are already on Medium. They even close the article with, > We continue to solve interesting problems around LTV every day (and as more insights come up, we’ll keep sharing them on our blog). Can you see yourself making an impact here? If so, we encourage you to e…

Why would I pay for a paywall to read a job ad?

There’s no paywall. It’s totally free to read. The popup is just a prompt to join/sign into Medium but you can close it.

Re: How Airbnb measures listing lifetime value

#94
post #45

Earlier quoted context omitted.

> A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform. I am precisely this kind of churned customer. I have personally booked maybe 3 AirBNB stays, and stayed with family in them on other occasions. The units I pick are always well-reviewed. But in the cities I've stayed in (LA, SF, Rome), the price is really no cheaper than a hotel, and the…

> If I were going to disrupt AirBNB, I'd offer hosts a better percentage with the requirement that the experience is standardized and high-quality. I've noticed more and more apartment rentals appearing on booking.com. I haven't used any of them but I wonder what the tradeoffs are. My impression is overall booking.com is more guest-friendly as their userbase has grown from people staying at hotels, who expect stuff l…

From my experience booking.com is the most guest hostile platform I’ve experienced to the point I try to actively avoid it. I travel A LOT and can book anything from 20 - 40 stays per jaunt. Whenever I have encountered a problem on booking it has always been met with ¯\_(ツ)_/¯ tough shit energy.

I remember one specific incident when a hotel had purposefully put me in a noisy room (I saw a sheet on the reception desk labelling it as ‘ruidosas’ which means noisy in Spanish). I took a video of it against the receptionists will and ensured I got the logo of the hotel in as well. When I reported to booking they essentially told me to jog on.

On the contrary, anytime I’ve had an issue with Airbnb they have sided with me and provided a refund/assisted me with finding better accommodation.

This isn’t a ‘you book more with us thing’, either. I have substantially more bookings on booking due to the prevalence in Asia but they literally could not care less

Re: How Airbnb measures listing lifetime value

#95
post #18

Earlier quoted context omitted.

An AirBNB host is not a landlord. Without landlords, you have no rental properties and everyone who can't afford to purchase their residence outright would have to find another option whatever that might be. (I have never used AirBNB.)

Without landlords we wouldn’t have a chunk of the housing supply held captive as investment, driving costs out of reach for most of the non-HN-reading audience.

> Without landlords we wouldn’t have a chunk of the housing supply held captive as investment, driving costs out of reach for most of the non-HN-reading audience.

That isn't caused by landlords, it's caused by zoning boards.

Suppose you have a city with a growing population. Then you need someone to pay construction companies to build more housing. When the new residents can afford a down payment, they pay the construction company themselves by taking out a mortgage. When they can't, a landlord does it, or else who? The tenant doesn't have a down payment and needs somewhere to live. The somewhere to live doesn't exist unless someone pays the construction company.

The problem only comes when the zoning board stops the construction company from increasing the housing supply. Then a landlord who wants to invest in property has to buy existing property instead of causing more to be created. This is the actual problem.

It doesn't matter if landlords want to fund the creation of lots of new housing by supplying capital to pay for it. That's even good. It's only when the creation of new housing is inhibited that things go sour.

Re: How Airbnb measures listing lifetime value

#96
post #6

I feel like this is missing a really important factor: how likely are guests to use airbnb again after staying at a listing? A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform. A certain ad platform I worked on cared a lot about this - offensive ads could get you to quit the site altogether. You might want to count every ad as positive for…

> There are many sites I won't use because the ads are so overwhelming or are often offensive.

I hate to sound like the “Do people still watch TV? I haven’t owned a TV in 20 years.” Guy. But why are you seeing ads on the web? Don’t you use an ad blocker?

Re: How Airbnb measures listing lifetime value

#97

Man I'm so sick of trying to find something on Airbnb only to discover by the time I order that the price has doubled. Airbnb these last years went from feeling fresh and adventurous to scammy and dubious

Honestly, ABNB was good till the enshittification became too much. A traditional hotel is almost always better except in a few unique circumstances.

Re: How Airbnb measures listing lifetime value

#98
post #45
post #6

I feel like this is missing a really important factor: how likely are guests to use airbnb again after staying at a listing? A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform. A certain ad platform I worked on cared a lot about this - offensive ads could get you to quit the site altogether. You might want to count every ad as positive for…

> A listing could look great online and receive a lot of bookings (so high LTV), but ultimately drive users away from the platform. I am precisely this kind of churned customer. I have personally booked maybe 3 AirBNB stays, and stayed with family in them on other occasions. The units I pick are always well-reviewed. But in the cities I've stayed in (LA, SF, Rome), the price is really no cheaper than a hotel, and the…

If you want standardized professional places to stay while you travel, why not just stay in a hotel? When I go to a hotel (and we travel a lot), I know I’m getting a standard level of service and if not - especially with a chain hotel like one franchised by Hyatt, Hilton, Marriott etc - I can complain to someone at corporate and get a refund and book somewhere else, usually it doesn’t even tags that. Just talk to the front desk. They don’t care if you get a refund - it’s not their money.

Airbnb “hosts” treat it like their “home” and are emotionally invested in what should be a business transaction.

This isn’t to mention how many hosts are running an illegal AirBnb.

Re: How Airbnb measures listing lifetime value

#99

Earlier quoted context omitted.

I think that's more common in other parts of the world. (i.e. getting places that people actually live in).In Europe most/all of the apartments I've stayed in are basically business apartments (more or less). You don't feel that someone lives there because nobody actually lives there. It's like a long term rental apartment that in best case scenario someone is using as a savings/investment vehicle but on short term.…

> In Europe most/all of the apartments I've stayed in are basically business apartments (more or less). It's like a long term rental apartment that in best case scenario someone is using as a savings/investment vehicle but on short term. If that the only thing AirBNB offered, I would have much less interest. > I'm pretty sure there are people living in less than sanitary conditions all over the world including Wester…

I just randomly looked at hotels.com for hotels in Cairo and I saw name brand hotels from American brands like Hilton for around $120 a night. Even high end hotels like the Waldorf are $284 a night (I don’t care about fancy hotels personally). Why would I stay in a dirty Airbnb?

Not that I would ever use a third party booking site like hotels.com either…

I want the place I stay at to be run professionally and it to be I give them money and they give me a clean place to stay without having to worry about my ratings, discrimination, etc.

Especially in another country where I don’t know the language and after taking a long flight. I wouldn’t want to take the chance on an AirBnb.

Re: How Airbnb measures listing lifetime value

#100
post #18

Earlier quoted context omitted.

An AirBNB host is not a landlord. Without landlords, you have no rental properties and everyone who can't afford to purchase their residence outright would have to find another option whatever that might be. (I have never used AirBNB.)

Without landlords we wouldn’t have a chunk of the housing supply held captive as investment, driving costs out of reach for most of the non-HN-reading audience.

So do you propose that e dry one buy a house and commit to a mortgage no matter what stage of life they are at?
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