This, Google Wave, Tilt Brush (and more recently Blocks). And probably others I've forgotten. This really does help mitigate the damage done by "Killed by Google" and people are genuinely grateful (personally in my case). But even better would be to fix the dysfunctional internal dynamics that cause this syndrome in what appears to be disproportionally more frequently compared to other corporations.
Everyone kills software products. The problem is our attitude of entitlement towards things we sign an EULA to use. You "own" TikTok on the App Store? Pssh, please. You don't even own the software runtime you use TikTok with.