Interesting! I made my own guide a while back for my friends, with great success. 1a) Make a "brand" with your middle name Google your first and last name. If you’re like most people on earth, you’re one of many with your particular combination. So how can you rank higher? Never fight a battle you don’t have to. Pick a middle name, real or imaginary. Google your new full name. Example: My name is Kevin Barry. The Goo…
People no longer get me confused with my dad or some guy working for Shell, when I sign up for mail or anything along those lines it has my middle initials in the first name field (unless they have a special field for middle initials) and I don't have issues with my dad and I sharing a name (If we travel together, sometimes the airline will cancel the ticket because they believe it is a double booking ... makes it really fun when we both go to check-in).
Best of all, I now rank really high for Bert JW Regeer. As in, almost everything on the first through third page are exclusively me (may change depending on location) on Google. That makes it fairly easy to find me.