Although, in fairness to Cox, this Information Asymmetry -- also exists between most companies that produce tech consumer goods and most tech consumers (i.e., is it really a big deal if most other big tech companies engage in the same practices?), with the occasional exception of the truly rare, completely transparent, 100% Open Source Hardware, 100% Open Source Software company...
https://en.wikipedia.org/wiki/Information_asymmetry
Anyway, a very interesting article!