Earlier quoted context omitted.
All prospects are not the same. You have 5 types of accounts: - Strategic: F500s or very well known startups - Enterprise: F1000s - Mid-Market: Companies below $1B a year in revenue - Federal: Federal Government - Channel/Reseller: For companies that are too small, you have a MSP sell for you because you can't be bothered to sell to them. Strategics, Enterprises, and Fed will always get good deals and will always hav…
Makes sense. Does that mean there is a bigger market for mid-market and below now? Maybe it is too annoying for the big companies to care, but could be lucrative for smaller ones.
Nope. Tech forward mid-markets (eg. every single tech startup) are all cloud first, and the legacy mid-markets will go thru MSPs and Resellers to buy these products.
No one likes IT spend. It's a cost center.