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It looks like this mostly happens because they lose the conversion signaling which is the most important input to their bidding model, making them pay for 4x as many impressions which still only concert to 1/10th the sales.
Is this the experience that all Google AdWords customers will be waking up to later in 2024? It sounds like Sentry is being pro-active and getting ahead of the curve, and not just cutting their advertising performance for purely benevolent anti-tracking reasons.
When this happened to FB they lost tens of billions of dollars. Will the impact to Google be even greater? If there’s anything that could truly disrupt Google, destroying AdWords ROI has got to be their #1 existential risk.
It’s not like their search experience is even that decent anymore. It would make me quite happy to see Google peak as a company due to internet privacy initiatives winning out over invasive corporate panopticons.
Funny that the site tries to load some garbage from googletagmanager.com
I think people might be shocked that access to this RCE backdoor is often given to non-technical roles and even outsourced marketing resources..With no controls in place at all.
Security nightmare.
> 42.7% of internet users worldwide use ad blockers. Given how many people I know that still type google into the google search bar, I find this number to be extraordinarily high.
Earlier quoted context omitted.
As a user you'll probably find you get more clickbait, more ads, more paywalls, less access to high quailty content, etc as publishers scramble to survive. (Because the value of their ad inventory drops.) And as marketing is less efficient, higher budgets are required to drive the same results. We can potentially expect to see these costs gradually passed on to the consumers and watch more businesses fail.
Or see subscription-only publishers thrive?
So Google AdWords performance absolutely tanks with the sunsetting of 3rd-party cookies… It looks like this mostly happens because they lose the conversion signaling which is the most important input to their bidding model, making them pay for 4x as many impressions which still only concert to 1/10th the sales. Is this the experience that all Google AdWords customers will be waking up to later in 2024? It sounds like…