The article tries to articulate the value add through attention to detail in manufacturing "so the bags survive 6 years of rough and tumble ", but I'm not really getting it. What am I missing? I had a $60-in-1995 northface backpack that lasted through hauling 5+ periods of textbooks every day, walking and biking to middle school and highschool. It worked fine, in fact my dad still uses it (30 years later) to hold and…
The moment you add an aspect of culture and social pressure all economics goes out of the window. The bags cost $450 because it is the expectation that grandparents will buy an expensive school bag for their grandkids, that's it. Everything else ("it's handcrafted!", "it has 200 parts!", "it's durable") is reverse justification from there. It's the same as trying to figure out why a tiny piece of abundant rock costs…
Then go and look at the prices of some luxury brands. These bags are cheap by comparison.
I’m not going to try and justify the manufacturing process, but this could be the price of manufacturing something locally and not in a sweat shop.