I think that explains why they did this one at night and it had that same annoyingly dark look as modern streaming shows. "Look, our phone makes it possible for the best DPs and colorists in the world to produce the same unwatchable dimness as they could with cameras costing orders of magnitude more!"
Apple’s keynote event shot on iPhone and edited on Mac
91–100 of 152 posts
Re: Apple’s keynote event shot on iPhone and edited on Mac
#92I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.
So I think the important question is though, if you had spent thousands on dollars on a camera would those lights still be required? If the answer is yes, then the feat is still an important one. I know that some lights would still be required, but I honesty don't know the answer if they needed additional lights to compensate or if they could have gotten away with less.
Yes, lights are still required.
But it's not so much to compensate, just to ensure that your shot is lit the way you want, without the weird hard shadows and background-brighter-than-foreground problems that occur in your average space that hasn't been specifically lit for film/TV.
Re: Apple’s keynote event shot on iPhone and edited on Mac
#93I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…
The fact that Apple has done this can be helpful to filmmakers to prove a point. Ie go to your producer and say hey Apple did this. We can do it
I can program in notepad. I just don't want to. Neither I'm going to my CEO to make us do that.
Being serious - there's no point in doing that, because it requires ton of additional, janky equipment and ton of extra job in the post production.
See: https://youtu.be/OkPter7MC1I?si=Enx7IAFzNHfOPrBW
This is just marketing stunt. No idea why anybody cares.
Re: Apple’s keynote event shot on iPhone and edited on Mac
#94A major problem with telephone cameras, including the iPhone (not sure for the last model), is that they suffer from very notable reflections of light [1] which are very distracting. Dealing with this on a set must not be easy.
Re: Apple’s keynote event shot on iPhone and edited on Mac
#95I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…
The fact that Apple has done this can be helpful to filmmakers to prove a point. Ie go to your producer and say hey Apple did this. We can do it
The phone itself looks like a pretty insignificant portion of the total equipment cost. Why would you use an iPhone instead of an full camera at that point?
Re: Apple’s keynote event shot on iPhone and edited on Mac
#96I think that explains why they did this one at night and it had that same annoyingly dark look as modern streaming shows. "Look, our phone makes it possible for the best DPs and colorists in the world to produce the same unwatchable dimness as they could with cameras costing orders of magnitude more!"
Yes! I recently watched Hello Tomorrow during the day and had to turn up the brightness on my TV to make out some of the scenes. Day or night shots in the show didn't matter, it was all too dark and pale looking.
Watching the same episode at night for me was a much nicer experience.
~4 yr old 4k Samsung Smart TV with all the motion blur and vivid stuff turned off.
Re: Apple’s keynote event shot on iPhone and edited on Mac
#97I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…
> Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Did you read/skim the article because that's the focal point of the whole piece and discussions taking place in the videos. The whole thing is touting how easy the pros were able to slot this in and do their normal workflows on top. > Is there actually a compelling reason to use an iPhone for this type of work over…
Well, the misleading thing is that Apple's implication is "you too can make videos that look like this with just the phone in your pocket" (emphasis mine).
> the pros were able to slot this in and do their normal workflows
Because you can't do it with "just the phone in your pocket". You can do it with the $50-100K of equipment you see on that page, just using the phone as the camera, one small part of the process. (Not to denigrate the camera's role - I am a photographer, though not a videographer, so I appreciate the importance).
Re: Apple’s keynote event shot on iPhone and edited on Mac
#98Earlier quoted context omitted.
If you watch the video, you can see that they have a big rig with like a gimbal and external controllers and screens. So it's not "just an iPhone" but it's also not a $50k+ pro camera body.
How do the external controllers interface with the third party camera app? How.much do these controllers cost?
I think a lot use separate apps. I had a gimbal that I used to use with an old iPhone with buttons to move the gimbal and direct the phone, but also with buttons to start/stop recording, and do other things without touching the phone itself. This gimbal was in the $300-$500 range.
Re: Apple’s keynote event shot on iPhone and edited on Mac
#99The iPhone 15 Pro Max costs more than 1400€. You can get a nice "real" video camera for that money!
Now, the iPhone has the advantage of being always available (without all the pro gear that Apple used). But in the case of a production like this, that's not relevant.
My guess is that most upcoming filmmakers on a budget will continue to other options such as Blackmagic cameras.
Re: Apple’s keynote event shot on iPhone and edited on Mac
#100Earlier quoted context omitted.
> Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Did you read/skim the article because that's the focal point of the whole piece and discussions taking place in the videos. The whole thing is touting how easy the pros were able to slot this in and do their normal workflows on top. > Is there actually a compelling reason to use an iPhone for this type of work over…
Well, the misleading thing is that Apple's implication is "you too can make videos that look like this with just the phone in your pocket " (emphasis mine). > the pros were able to slot this in and do their normal workflows Because you can't do it with "just the phone in your pocket". You can do it with the $50-100K of equipment you see on that page, just using the phone as the camera, one small part of the process.…
Well, a professional cinema camera and a set of lens can easily pass 100K and you'll still need the 50-100k of equipment.