There's a product here that's been waiting to happen for awhile. I've been anticipating somebody cross-compiling another browser engine to WASM but this works, too. Deliver your site only to the "inner browser" (that the user has no control over because it's heavily obfuscated and tricked-out with anti-debugging code) and you eliminate all ad blockers. Throw some DNS-over-HTTPS w/ certificate pinning in for good meas…
The next step in the arms race is to provide hosted ad blocking, where the action happens (however nested) in a headless server and an AI looks it over and relays only the stuff that looks like content into a cleaned up session for the user. It would eventually start looking like a CDN where the ad blocker caches the content so it doesn't have to bother contacting the underlying site so often. I would pay for such a…
Eventually, AI will be something we can run locally on a typical desktop, or even a cell phone, and at that point we could locally host that kind of ad blocking, but trusting all of your traffic to some random company that promises to delete ads but not abuse their position seems naive given our situation today. It preserves the worst dangers of ads while adding even less control and transparency for the user.