Live data from Hacker News

A literary history of fake texts in Apple's marketing materials

maxread.substack.com

91–100 of 143 posts

Re: A literary history of fake texts in Apple's marketing materials

#91
post #67

Earlier quoted context omitted.

I’m also on the list of the block I live on, and people also text like this on that list… …including, me. On that list. I think part of what’s disquieting is that there is a “formal text English” that exists (and people know about), but people use it only in certain circumstances, like when you’re texting a group of people that you don’t know very well, and that you don’t want to offend, or that you want to seem “pro…

Huh, maybe I'm weird, but I use the same 'voice' in all forms of communication. With the exception of the shorthand I share with my husband, I always text in full, properly formatted sentences and paragraphs. I use the same style for texts, mastodon posts, and long hackernews comments. It's also the same style I typically speak in normal conversation. Now I think about it, that's probably an autistic trait. I kind of…

My iMessage texting from my computer is quite conversational and detailed, taking particular delight in proper punctuation and spelling.

My texts from my iPhone look like they were created by an AI trained on deranged monkeys attempting to recreate Shakespeare.

Re: A literary history of fake texts in Apple's marketing materials

#92
post #25

Apple should take a page from Hollywood and create an Apple Cinematic Universe where there is continuity on the various storylines and characters created in their presentations.

Maybe they laid the foundation for that with the Mother Nature skit.

Yea, will be interesting to see if there’s more episodes in later events.

Re: A literary history of fake texts in Apple's marketing materials

#93

I don’t think real world messages would look good in marketing copy, too many emojis, “uhhh”, “no cap” and bathroom pics. I don’t know what the author is expecting/analyzing here.

I’m disturbed that you have a lot of bathroom pics in your texts

it's not of the toilet, it's where the mirror is

Re: A literary history of fake texts in Apple's marketing materials

#94
post #25

Apple should take a page from Hollywood and create an Apple Cinematic Universe where there is continuity on the various storylines and characters created in their presentations.

Next season, on Apple Tv+. Will Nanditha make it with her friend? Did their trip end in romance?

Re: A literary history of fake texts in Apple's marketing materials

#95
post #34

> they form group chats centered around trips that only one participant was on It never occurred to me until now, but there's actually a somewhat-coherent "sharing philosophy" woven through many of Apple's products. It seems like Apple envisions a world where social networks and "broadcast"-sharing of content don't exist. In this world, when people want to "tell people" an update about their life, they share that upd…

Could this be because Apple doesn't run a social media service? On some levels, are their products/ services competing _against_ social media? Or is this just part of Apple's (and many of its users') elitist and exclusivist mentality: they're better than everyone else, they don't need to interoperate with the rest of the world, and their sharing is reserved for the select. (Not all Apple users are like that and proba…

it's not Facebook, but iMessage and iCloud Photos are a social media service.

Re: A literary history of fake texts in Apple's marketing materials

#96
post #7

If you worked on these images, surely you would be irresistably tempted to leave little easter eggs referring to past characters? "Hey Kim, how are you doing?" "Great, thanks! Apart from going a littleh hard on the ravioli last night!".

Not a past character, but one of the screenshots has a dentist appointment at 2:30, which is an old pun.

Re: A literary history of fake texts in Apple's marketing materials

#98
post #67

Earlier quoted context omitted.

I’m also on the list of the block I live on, and people also text like this on that list… …including, me. On that list. I think part of what’s disquieting is that there is a “formal text English” that exists (and people know about), but people use it only in certain circumstances, like when you’re texting a group of people that you don’t know very well, and that you don’t want to offend, or that you want to seem “pro…

Huh, maybe I'm weird, but I use the same 'voice' in all forms of communication. With the exception of the shorthand I share with my husband, I always text in full, properly formatted sentences and paragraphs. I use the same style for texts, mastodon posts, and long hackernews comments. It's also the same style I typically speak in normal conversation. Now I think about it, that's probably an autistic trait. I kind of…

I am also very careful to not let the shortcomings of the keyboard alter, in any way, the text I'm composing. Finding [ and ] on a phone are a pain in the rear, but if I'm composing something with links here on HN... it's going to look as much as possible like everything else I post.

For me, technology bends to my will, not the other way around.

Re: A literary history of fake texts in Apple's marketing materials

#100

Earlier quoted context omitted.

It would feel a bit weird to me, because it looks like marketing myself and my ego. In blogs or social networks, people only check you if they want.

I think different people could do the same thing for different reasons. For me it's just about catching people up, and sometimes people return the favor. Regarding social networks, though - people aren't exactly looking at your photos because they want to. Most social networks decide what you see, so the algorithm will put vacation photos in front of you even if you don't like that content.

I agree to some extent. When I had livejournal, it was more authentic. Back then, you always have been seeing everything chronologically, and I hoped my friends will tell me about their lives. Unfortunately, writing is not for everyone, people subscribe to other users, not only their friends now, and algorithm feeds won.
Post reply on HN