We spent $20k on Google Play pre-registration ads

Post by andreaskam » Thu, Jul 13, 2023, 7:23 PM UTC

dceddia wrote: post #66

andreaskam wrote: post #49

Earlier quoted context omitted.

Fair point. To Google conversion = someone who has pre-registered. That's different to someone actually installing. I never expected 100% of people who pre-registered would install, but having only 8% of people who pre-register go on to download seems kinda wild. If anyone has any figures for a pre-order campaign on the App Store it would be very interesting to compare the conversion rate.

Hopefully someone with some benchmarks on this specific kind of thing can chime in, but to me it seemed like 8-10% conversion from notification to install was not too terrible. Don’t get me wrong, it sucks that it turned out this way! I’m just basing this on conversion percentages I’ve seen from email launch sequences (maybe 2-5% of the list), webpage conversions (free signup maybe 10,20,50% but paid 1-5%), and 8-10%…

Post by andreaskam » Thu, Jul 13, 2023, 7:25 PM UTC

sergiotapia wrote: post #55

Thanks for the heads up - I won't use this for my project.

Post by GordonS » Thu, Jul 13, 2023, 7:32 PM UTC

rcme wrote: post #72

aantix wrote: post #70

Earlier quoted context omitted.

Just thinking out loud - is there any way to create a profitable Google Ad campaign without sinking thousands of money ramping up and learning? It doesn't appear so.

I haven't fully validated this idea yet, but I ran a Google ad campaign for $5 a day for a mailing list signup page that I was planning a business around. Click through rates were around 2.5%, which seems to be the baseline, i.e. a 2.5% click through rate basically means no engagement. One thing that was interesting, however, is that certain keywords had click through rates around 7%. I wanted to try re-targeting the…

Post by rcme » Thu, Jul 13, 2023, 7:47 PM UTC

GordonS wrote: post #95

rcme wrote: post #72

Earlier quoted context omitted.

I haven't fully validated this idea yet, but I ran a Google ad campaign for $5 a day for a mailing list signup page that I was planning a business around. Click through rates were around 2.5%, which seems to be the baseline, i.e. a 2.5% click through rate basically means no engagement. One thing that was interesting, however, is that certain keywords had click through rates around 7%. I wanted to try re-targeting the…

Was this a long time ago, or for a totally empty niche? I ask, because I'm lucky if I can buy a single click through for $5, and it's been like that for several years now.

Post by minsc_and_boo » Thu, Jul 13, 2023, 7:48 PM UTC

JimtheCoder wrote: post #89

cpncrunch wrote: post #34

Earlier quoted context omitted.

Is paying $1-3 simply for a click on google ads worth it either? (In my experience, no).

Depends on your conversion rate and customer LTV. Check Mesothelioma ad click rates on Google...