Sometimes a project, especially a greenfield project, looks like it will benefit from more recently invented data storage and query tech than your grandmother's SQL. That's always possible. And as developers we hope for, and work for, continued progress. But consider what may happen when the project succeeds.
If you're still on the project, you'll wake up one day and realize your oldest data is 20 years old. What happens if your storage and query engines are also 20 years old, because they didn't succeed to the extent needed to pay for maintenance and upgrades? You'll be in the software equivalent of the century-old subway system where you have to make all your replacement parts yourself, or get gouged by vendors that can't spread their costs among many customers.
Build for the ages, not for the moment!