Google I/O: Big changes coming for SEOs with ubiquitous AI • Hacker News Board

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#91

Post by jarsin » Thu, May 11, 2023, 1:19 AM UTC

penjelly wrote: post #20

candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

is this a hot take? it seems obvious that 95% of searches for answers will end at chatgpt/llm (even if no good answer returns) which yes will kill SEO and traffic to content websites to begin with.

I work for a company who's main traffic comes from questions that google doesn't spit out the entire answer to except below the first few results.

I asked chatgpt and of course it gives the answer right away. We also have searches that land on pages with fancy ui's where user has to enter info to get answers. Took me about 1 minute to get chatgpt to spit out the answers and once I knew how to prompt it I could shorthand the input and get answers much faster.

We are so dead.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#92

Post by keithalewis » Thu, May 11, 2023, 1:27 AM UTC

Sigmund's nephew would like to have a word with you https://search.brave.com/search?q=edward+bernays+propaganda

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#93

Post by ghaff » Thu, May 11, 2023, 1:29 AM UTC

waboremo wrote: post #85

failuser wrote: post #62

Earlier quoted context omitted.

This is just too expensive. Google is used to get all the content for free.

Right now, but if information becomes a serious obstacle for Google/AI platforms in general, it would easily spend billions to ensure control. It's not as if Google is a stranger to hiring experts to keep them away from other places!

I would assume that licensing content from paywalled books, research reports, etc. would be much more economical.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#94

Post by britch » Thu, May 11, 2023, 1:31 AM UTC

sourcecodeplz wrote: post #70

Edit: forget about clicks, it's about typeins now. People always said to build a brand. I think today that is most important than ever. I just read documentation pages nowadays. Rarely do I click on a tutorial article. The news, I get from my usual sites. Entertainment, from streaming. And with the flood of AI generated books, this really could be the return of the blog. Long live blogs!

an ai book is surely more work than an ai blog

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#95

Post by [deleted] » Thu, May 11, 2023, 1:33 AM UTC

waboremo wrote: post #85

failuser wrote: post #62

Earlier quoted context omitted.

This is just too expensive. Google is used to get all the content for free.

Right now, but if information becomes a serious obstacle for Google/AI platforms in general, it would easily spend billions to ensure control. It's not as if Google is a stranger to hiring experts to keep them away from other places!

[deleted]

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#96

Post by edmundsauto » Thu, May 11, 2023, 1:33 AM UTC

Alupis wrote: post #75

edmundsauto wrote: post #71

Earlier quoted context omitted.

> Your blog post's knowledge-dump ends up never being seen. I don't think this is true - it ends up being added to a soup of knowledge that is ladled out as people ask about it. It might not directly be seen, but it may contribute more to the overall knowledge about the space since OP's knowledge is now able to be sliced, diced, and recombined. It sucks for the individual who wants to be credited, and it is annoying…

> But for someone who wants to increase the knowledge in the world, it's not so bad... You may actually be decreasing the knowledge of the world. It's not difficult to imagine a future where people do not know how to effectively communicate, and instead rely on ChatGPT (or whatever) to communicate for them. Or a future where nobody knows anything, and instead blindly trusts the output of AI models. There's already da…

How does your example (bots chatting with bots on dating sites) decrease knowledge? I can see that it dilutes knowledge, but overall isn't the size of the pie decreased?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#97

Post by userbinator » Thu, May 11, 2023, 1:38 AM UTC

post-it wrote: post #36

dreamcompiler wrote: post #29

Oh great, yet another way for Google to return junk pages I didn't ask for because "I think you meant xyz." No I did not. I meant exactly the keywords I asked for you stupid bozo bot. It's already impossible to search for web pages that contain the actual keywords I asked for; it used to be that you could surround your keywords with double-quote marks but that stopped working some time ago. There's a market for a dum…

The worst is trying to search for something like `Unexpected token ?` because it always strips out the punctuation no matter what I do.

Or error codes, because it thinks that all numbers are almost the same.

AI is the imprecision and stupidity of a human, amplified by the speed of machines.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#98

Post by varenc » Thu, May 11, 2023, 1:40 AM UTC

From the article:

> "The two areas where we see automated writing tools for SEO purposes having an advantage will be ... 2) generating content that is not watermarked by Google as synthetic content."

Wow. They're basically saying that AI tools will lets SEOers generate content that isn't detected as "synthetic content" by Google, even though it clearly is synthetic. It's surprising to see the SEO industry acknowledge this so directly. Whether the generated content is useful or not, I'm now even more ready for the world where 90% of my queries can be answered on search engines directly since it's just cutting out the middleman.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#99

Post by eclipxe » Thu, May 11, 2023, 1:41 AM UTC

blibble wrote: post #81

m3kw9 wrote: post #45

Earlier quoted context omitted.

It’s a pain to having to prompt everything. People still want to see certain identity when browsing, for example browsing CNN or wired. Prompting “show me some interesting tech articles”, and you know a lot of that is Ai generated, it feels stale

entire internet is going to become taboola

Is going to be?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#100

Post by rgrieselhuber » Thu, May 11, 2023, 1:46 AM UTC

varenc wrote: post #98

From the article: > "The two areas where we see automated writing tools for SEO purposes having an advantage will be ... 2) generating content that is not watermarked by Google as synthetic content ." Wow. They're basically saying that AI tools will lets SEOers generate content that isn't detected as "synthetic content" by Google, even though it clearly is synthetic. It's surprising to see the SEO industry acknowledg…

This basically came down to being “allowed” after Google announced that they would not penalize content simply because it was fully or partially synthetic. What they say matters is how helpful that content is. Whether or not synthetic = spam is probably a longer discussion.