Earlier quoted context omitted.
My apple cables are consistently the first to wear out. I must be using them wrong.
It's always weird to read things like that because I definitely mistreat my cables, and I've had lots die, but my Apple ones hold up very well. I have just one Lighthing cable that recently broke and that one was from 2013 IIRC so I guess that's ok. Everything else seems to hold up about as well as expensive Anker cables, if not better, including Macbook chargers going back to 2005 or so. I'm in the EU though, maybe…
I wonder if temperature is a factor and heat degrades the plastic in Apple's cables faster. I live in Asia where summers are hot and humid, and on the Intel MacBooks my MagSafe plug would always be super hot due to the high power draw when working. Once your cable gets a kink and slight damage, the resistance increases and it gets even warmer and you end up in a cable death spiral.