Earlier quoted context omitted.
Jobs importantly said the customer experience . Remember Jobs also famously said: “Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why…
I think Jobs quoted Gretzky more than once too: "Skate to where the puck is going, not where it has been" - Wayne Gretzky
It's not about tracking the Puck. It's about seeing the big picture and positioning yourself such that it will be passed to you.