Earlier quoted context omitted.
USB-C cables are an investment in the future. Apple helped design the USB-C (and associated Thunderbolt spec) and knew that they would inevitably be forced to switch to USB-C. The iPad came first (to make it "Pro"), but the writing has been on the wall since Macbooks started charging over USB-C. There were legitimately no benefits to using Lightning besides the licensing fees that they charged when people made Lightn…
There’s always new cable standards. Even if 100% of Apple’s products that currently use lightning switched to USB-C tomorrow, I expect I’ll still be using lightning cables for the next 5 years just on devices I already own; and further into the future at some point even after everything I have is on USB-C there will be some cable standard to replace that too. It’s not like lightning is some obscure connection: there’…
> but there’s nothing to evangelize and it’s not going to decrease the amount of cables in use at any given time, nor stave off cable replacements
That's the point of having a universal connector, though. The USB-C standard can be modified in the same way Thunderbolt can, and if Apple wants to upgrade/change USB-C then they can do it the same way they did in 2014. There are other parties involved in the development of hardware ecosystems though, so bringing Apple to-point is the only recourse we have for fixing the situation. If Apple doesn't like that, they should have shown more initiative upgrading their USB2.0-based serial connector.