Earlier quoted context omitted.
Sounds like pure stupidity and incompetence. Why not buy a bunch of Ferrari's and beat them up with sledge hammers while they are at it?
I think if you're working at a company that makes a huge amount of money, it just isn't really rational to care that much about spend. I think of it like this: If a person had $100m in the bank, I reckon they're not going to care whether their beer costs $7.00 or $7.10. There are just more important things to worry about.
Sure between $7.10 and $7.00, who cares, but now we are talking more like $7 or $70. If I had $100m I would prefer to pay $7 for the beer and spend the remaining $63 on something more useful.