What I can’t understand is why Azure AD doesn’t have a stronger position in the consumer space. Authentication via Google, Apple, and even still Facebook are nearly always supported on customer-facing logins. I rarely see an option for Microsoft. They have a commanding position in the enterprise. What’s keeping them from crossing those enterprise boundaries?
Do enough people still use consumer Microsoft accounts? Except for myself, it has been a long time since I have encountered a hotmail address or live address or outlook address in the wild. I've gotten career advice several times to get a GMail instead, because Microsoft was considered out of date and backward (not so much anymore).
Microsoft is the only company I deal with where I cannot reliably authenticate. I wish they'd just stop trying to run consumer accounts.