Earlier quoted context omitted.
This is incorrect. You can predict many things that drive incremental revenue lift. The simplest: Predict what features a user is most interested in, drive them to that page (increasing their predicted conversion rate) -> purchases that occur now that would not have occurred before. Similarly: Predict products a user is likely to purchase given they made a different purchase. The user may not have seen these incremen…
ML is useful for many things. I'm asking the question of whether prediction is useful, and whether it is accurate to describe ML as making predictions. The reason to raise those questions is that for many people, the word prediction has connotations of surveillance and control, so it is best not to use it loosely. The meaning of the word "predict" is to indicate a future event, so it doesn't make grammatical sense to…
I predict the weather in NYC is 100F. I don’t know whether or not that is true.
Really a pedantic argument, but to appease your phrasing you can reword my comment with “We predict an increase in conversion rate if we assume the user is interested in feature x more than feature y”