> users can switch to a competitor product like Asana, Basecamp or Monday.com with minimal cost That's just plain nonsense. I dislike using Jira as much as anyone, mainly because it's so excruciatingly slow. But there is no competing product (suite) that offers comparable functionality and provides the same long-term flexibilty. Many companies have built entire workflows (not just development related) around Jira, an…
That, kind of like Mozilla started fresh with Firefox, would indeed be a killer move (edit: provided they _can_ structurally do so).