I have been part of a dance/art community in a past life. There's a prevailing belief that "the personal is political"[0], which basically manifests as all things (art/products/etc) being unambiguously imbued with your politics, because politics doesn't end at the public sphere. This idea became mainstream at some point, and the result is that we must now signal what team we're on in everything we create. Abstaining…
For example people don’t choose to be gay, it just happens like being tall or having blue eyes. But in Florida there is a law now saying teachers can’t talk about gay people in school. Totally still fine to talk about tall people, though.
This is why “Pride Month” is a big deal but tall people month is not. Gay people didn’t choose to become “political.” But since they are subjected to that scrutiny, they of course want to stand up for themselves, and other people who value equality under the law want to stand up with them.