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Omega Swatch Speedmaster

swatch.com

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Re: Omega Swatch Speedmaster

#91
post #25
post #12

used to wear lots of automatic watches but switched to apple watch completely 4 years ago

I have a two nice mechanical watches, one which used to be a daily wear. Once I got my Apple Watch I just never wear them anymore. The few times I'm at a black tie event and wear the nicer mechanical one I feel slightly limited. It's a dumb little problem, but I kinda feel like my Apple Watch ruined other watches for me. I've got a few bands I rotate on it to make it feel a little more special though.

On the contrary, I've had a pebble and two Apple watches (You think I'd have learned after the Pebble, but no)... after few months of wear the smart watches languished in the back of a drawer until I eventually sold them. I'm connected enough without my watch being connected -- for me watches are jewellery and a mechanical marvel that I take personal pleasure out of wearing.

Re: Omega Swatch Speedmaster

#92
post #60

Earlier quoted context omitted.

They're trying to shut down the replica market

Then they should have gone with an ETA automatic movement. They have access to them, and at this point the high end rep market is using high quality automatic movements. Besides, the whole point of the replica market is to have an omega on your wrist, not a Swatch.

An ETA automatic chronograph movement would have put this watch over $1000, maybe less if they kept all the other materials and manufacturing the same, but still a significant multiplier over what it costs as it stands.

Re: Omega Swatch Speedmaster

#94
post #5

I don’t get why Omega would do this - my initial reaction is it’s dilutive to their brand and I’m happy I’ve never bought one.

I agree, but to be fair: 1. It has generated significant attention- which has value. 2. Like a BMW 1-series, I imagine the idea is that once people have the "beginner" version, they'll aspire to upgrade to the real thing. It gets people "on the boat". 3. Rolex sells a cheaper version of their flagship watch under the Tudor brand- it's virtually identical and hasn't diluted Rolex's brand value. 4. The funky colors is…

I own a speedmaster, I don’t feel salty at all. I think these look pretty cool

Re: Omega Swatch Speedmaster

#95
post #5

I don’t get why Omega would do this - my initial reaction is it’s dilutive to their brand and I’m happy I’ve never bought one.

I don't understand this sentiment. I own an Omega Speedmaster and I could not care less that they did this. It's great. They look great. Don't worry, I just went to check, and it's still a good watch.

>I don't understand this sentiment.

You are paying a substantial premium for the name Omega on the front of the watch.

Here is one website that can give you an idea of how much a watch should cost built out of premium materials, but not with a luxury brand name. Steinhart watches being a great example of quality from a non luxury brand. [1]

No one really believes the parts that make up a Rolex Submariner are worth $12000. It's worth that much because it's a Rolex. You can actually buy quality forgeries for under $1000 that you'd likely need to take apart the entire watch to prove it's a fake.

[1] https://us.gnomonwatches.com/

Re: Omega Swatch Speedmaster

#96
post #93

It went a little crazy over in Singapore, crazy crowds form and reselling immediately, being non limited I wonder why people are rushing for it https://mothership.sg/2022/03/omega-swatch-carousell-scalper...

Everything is limited edition in 2022.

Re: Omega Swatch Speedmaster

#97
post #23

these watches are gorgeous, but so are "real" omega watches. unpopular opinion but crossing over these brands only makes sense if you think youre capable of targeting a lower income customer without risk of damaging your existing luxury brand, or if your existing luxury brand is floundering. I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact th…

> unpopular opinion but crossing over these brands only makes sense if you think youre capable of targeting a lower income customer without risk of damaging your existing luxury brand, or if your existing luxury brand is floundering. [...] I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact the bottom line at Swatch. You've actually got it preci…

Omega did very well out of the Craig and Brosnan series of Bond films. Outside of a few special editions, an Omega won’t appreciate like a Rolex, but it’s also not gonna run you $25k.

Re: Omega Swatch Speedmaster

#98
post #93

It went a little crazy over in Singapore, crazy crowds form and reselling immediately, being non limited I wonder why people are rushing for it https://mothership.sg/2022/03/omega-swatch-carousell-scalper...

It's not only selling like crazy in Singapore, it's actually selling like crazy everywhere.

This is the link I posted yesterday but somehow it did not pick up any interest [1].

[1] Low-Priced Omega Speedmaster Prompts Global Swatch Store Chaos:

https://news.ycombinator.com/item?id=30816369

Re: Omega Swatch Speedmaster

#99
post #18

Beautiful looking, nice branding with nice colors and small details in the different models that make you want them all. In the age of NFTs, these Omega Swatch space themed watches are a nice investment.

Maybe if you keep one for 50 years it would be a good investment. It's not a limited release and swatch has said they're not going to artificially limit supply like other well known manufacturers do.

I’ve got a 20 year old Swatch Irony chrono that has given up. I’m buying one of these, but given my (anecdotal) experience, I’d be shocked if it lasts longer than 10 years.
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