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Why does Google use location for language rather than browser settings?

smaller.fish

91–100 of 343 posts

Re: Why does Google use location for language rather than browser settings?

#91
I do not work at Google, but I speculate that this is a case of software architecture leading the product: For fast results and scalability Google will just DNS-redirect you to the closest servers, and those servers are configured to a specific language.

Sure, they could work on it, but for Google engineers cache is king, and for optimal performance they don't want to bother on personalizing that first access.

Re: Why does Google use location for language rather than browser settings?

#92

I met one-on-one with Google’s senior leadership in 2000 to talk about their internationalization efforts. This was very early in their trajectory, so I even sat down with Larry Page and chatted with him for half an hour. A year or two later I’m in Tokyo and talk to a new Google product manager based there. I tell her it is insane that Google serves me Japanese pages on my English-configured PowerBook just because I…

> My theory has always been that in any given country, there are far more native speakers with misconfigured computing environments than there are visitors and nomadic folks like me.

But then why doesn't Google just make it easier to set that setting? Honestly, when I'm in another country, I don't get too upset that Google results are in another language, I just get upset that I can't seem to find a simple way to change it.

Even then I'm probably giving Google too much of a pass, because they know everything about me. This happens even when I'm logged into Chrome. If they're able to target hyper-personalized ads to me, surely they know I'm an English speaker even when I'm in Mexico.

Re: Why does Google use location for language rather than browser settings?

#93

I met one-on-one with Google’s senior leadership in 2000 to talk about their internationalization efforts. This was very early in their trajectory, so I even sat down with Larry Page and chatted with him for half an hour. A year or two later I’m in Tokyo and talk to a new Google product manager based there. I tell her it is insane that Google serves me Japanese pages on my English-configured PowerBook just because I…

At least it's not as bad as Aliexpress.

They have randomly served me the page in Russian, Turkish, Spanish, Portugese, Thai, German and Romanian. The only good thing is that the menu to change back to english is less hidden nowdays.

Yet to see it in my native Finnish. And all these without a VPN and from a domestic consumer ISP connection.

Re: Why does Google use location for language rather than browser settings?

#94
The inconsistency in how different companies and products within companies handle this are indeed annoying, and speak poorly for product management and engineering at these companies.

But it's not as simple a problem as the article wants us to believe. Local laws often dictate different content or function for sites and applications served in their jurisdiction, leaving the product with a hard choice: if Japanese law requires that I get a Japanese version (from a function point of view) of a site when browsing from Japan, but the browser settings request French language, I may or may not have a French translation of the Japanese function to serve.

I think a lot of the irregularity is just bad product management and engineering, but some of it is actually trying to deal with a hard problem.

Re: Why does Google use location for language rather than browser settings?

#95

I met one-on-one with Google’s senior leadership in 2000 to talk about their internationalization efforts. This was very early in their trajectory, so I even sat down with Larry Page and chatted with him for half an hour. A year or two later I’m in Tokyo and talk to a new Google product manager based there. I tell her it is insane that Google serves me Japanese pages on my English-configured PowerBook just because I…

Better explanation: monolingual people thinks that computers will always be configured to the local language and any other setup is a "misconfiguration". In real life a large number of corporations (and developers) have their computers configured with English as this is the main language of the coorporation and makes IT-support much easier. (we don't even need to talk about how badly botched many language translation…

Unfortunately the problem exists in both directions. I run my setup entirely in English and Google will still try to squeeze in the local non-english language.

Confusingly Google will also write some sentences half in english and half in the local language. E.g. "Google is also available in: " (rather than the full sentence being in the foreign language.

It's the kind of attention to detail that I've become accustomed to from them

Re: Why does Google use location for language rather than browser settings?

#96

I met one-on-one with Google’s senior leadership in 2000 to talk about their internationalization efforts. This was very early in their trajectory, so I even sat down with Larry Page and chatted with him for half an hour. A year or two later I’m in Tokyo and talk to a new Google product manager based there. I tell her it is insane that Google serves me Japanese pages on my English-configured PowerBook just because I…

The ad market for lang=x, location=y must be abysmally small, even for tourist destinations. When you pretend that you didn't notice that the user is not a local you can still bill the impression and most importantly the occasional accidental click as a "mission accomplished".

Re: Why does Google use location for language rather than browser settings?

#97
post #18

I live in the French speaking part of Belgium and have configured all my devices in English for the past 15+ years. Apparently Google consider that if you are geo IP located in Belgium with your devices in English, you _have to be_ a Dutch speaker. While I would agree that French speaking Belgians are in majority using French UIs, there are exceptions. Please respect my browser settings! The solution? I have to put F…

This should be its own submission to HN

Re: Why does Google use location for language rather than browser settings?

#98

I met one-on-one with Google’s senior leadership in 2000 to talk about their internationalization efforts. This was very early in their trajectory, so I even sat down with Larry Page and chatted with him for half an hour. A year or two later I’m in Tokyo and talk to a new Google product manager based there. I tell her it is insane that Google serves me Japanese pages on my English-configured PowerBook just because I…

It's a mistake a lot of companies make. They are so proud of their ability to lookup a country from an ip address that they forget that there are hundreds of millions of migrants living on this planet who probably speak something else. Not to mention tourists, business travelers, etc. I'm a non German living in Germany, I have to deal with this all the time. It's a combination of corporate stupidity, rookie & clueless product management, and just indifference. It's wrong every time. No buts. No ifs. No exceptions.

Use browser and OS settings, always. Anything else is a mistake that will cost you users and business.

Re: Why does Google use location for language rather than browser settings?

#99

I met one-on-one with Google’s senior leadership in 2000 to talk about their internationalization efforts. This was very early in their trajectory, so I even sat down with Larry Page and chatted with him for half an hour. A year or two later I’m in Tokyo and talk to a new Google product manager based there. I tell her it is insane that Google serves me Japanese pages on my English-configured PowerBook just because I…

> My theory has always been that in any given country, there are far more native speakers with misconfigured computing environments than there are visitors and nomadic folks like me. But then why doesn't Google just make it easier to set that setting? Honestly, when I'm in another country, I don't get too upset that Google results are in another language, I just get upset that I can't seem to find a simple way to cha…

Google's answer to this problem is, "Just log in! Then we will always know what language you prefer." So Google doesn't make it easier to change that setting because they want you to be logged in all the time so they can track you better.
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