I think the article’s missing an important trick: Brainstorming establishes a shared understanding (depending on the group dynamics, you might call it a fiction) that the group , not any individual, came up with the idea. That sense of ownership is psychologically important for aligning the group during the execution phase: People are usually a lot more motivated to implement a plan that they came up with, and if any…
Stop Brainstorming
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Re: Stop Brainstorming
#92Re: Stop Brainstorming
#93Earlier quoted context omitted.
Yes, the article almost perfectly misses the point of brainstorming. The studies quoted were for groups solving puzzles, not groups designing tools or products. Puzzles have solutions, products can be entirely abandoned. Almost zero of the brainstorming meetings I've ever attended were of the kind "How do we solve the well-defined problem X", and were almost exclusively of the kind "What do we want to do in the area…
It's actually unclear what type of puzzles we are talking about. One paragraph later mentions a jury judging puzzle solutions and creativity. We could be talking about open ended puzzles. Think "the marshmallow callenge", LEGO building challenges, or Zachtronics style puzzle games (programming puzzles where you can optimize as much as you want, and the game scores you on multiple competing metrics such as code size a…
Re: Stop Brainstorming
#94Re: Stop Brainstorming
#95I think the article’s missing an important trick: Brainstorming establishes a shared understanding (depending on the group dynamics, you might call it a fiction) that the group , not any individual, came up with the idea. That sense of ownership is psychologically important for aligning the group during the execution phase: People are usually a lot more motivated to implement a plan that they came up with, and if any…
Yes, the article almost perfectly misses the point of brainstorming. The studies quoted were for groups solving puzzles, not groups designing tools or products. Puzzles have solutions, products can be entirely abandoned. Almost zero of the brainstorming meetings I've ever attended were of the kind "How do we solve the well-defined problem X", and were almost exclusively of the kind "What do we want to do in the area…
Re: Stop Brainstorming
#96> At its best, a brainstorming group comes up with the same ideas as the group’s members would when working alone That's not true. That would be brainstorming at its average. Has this person ever sat in a writer's room? > at its worst, it perpetuates negative cultural habits, reinforces hierarchies, stunts productivity, and severely limits creativity. Well yeah, anything at its worst is going to be counterproductive.…
I picked up on this as well. In 20+ years of a Software Career, the ideas that come out of a brainstorm are usually ones that started with one person, and then got amplified, enhanced, and generally made even "better" by others in the group.
So yes, if we think brainstorming provides nothing new, then there's no reason to do it, but I think the whole point is that it is a fairly efficient way to bring many ideas to the forefront and allow others to add their own refinements to them. Many times what appears to not be the best idea turns into that best idea with some refinement.
Re: Stop Brainstorming
#97I think the article’s missing an important trick: Brainstorming establishes a shared understanding (depending on the group dynamics, you might call it a fiction) that the group , not any individual, came up with the idea. That sense of ownership is psychologically important for aligning the group during the execution phase: People are usually a lot more motivated to implement a plan that they came up with, and if any…
Yes, the article almost perfectly misses the point of brainstorming. The studies quoted were for groups solving puzzles, not groups designing tools or products. Puzzles have solutions, products can be entirely abandoned. Almost zero of the brainstorming meetings I've ever attended were of the kind "How do we solve the well-defined problem X", and were almost exclusively of the kind "What do we want to do in the area…
Re: Stop Brainstorming
#98Earlier quoted context omitted.
Those people aren't brainstorming; the rules should be that ideas get evaluated later, and that no idea is too outlandish, even if it "won't work". You write every idea down, and cull later, at which point people have had time to think about how something might get done, rather than simply to cancel it off the cuff.
+1. Brainstorming is a way to generate leads by leveraging diverse group of minds/experiences/skills. In a healthy environment, such experience may be even bonding for the team, as long as ranks and seniority are left at the door (which is not easy). Just clearly write out the scope and purpose, timebox it, and collect/record the ideas, no judgement, not even attribution. Then the next time, see if anything converges…
100%. We had anyone who wanted to join, and nobody’s ideas were better than others. One of our most beloved features was one that our EA came up with in such a session, because she didn’t have the context to think it was hard to do. A few days later, we found an easier way to do it, but we’d never even have looked if it weren’t for the humility and collaboration in that room that day.
Re: Stop Brainstorming
#99In my experience it is best to explain the problem today , and ask about ideas tomorrow . Most people tend to think up ideas on their own time rather than on-demand as if they're some kind of ideas slot machine you can just yank on. I think it helps to have weekly-or-so discussions about The Problems We're Having Lately, not so much as "brainstorming" but giving people a chance to offer their latest ideas and explain…